Sign up and catch the digital audio revolution in Africa
A series of online conferences demystifying the digital audio revolution and how to use it to build brands in Africa has just launched.
in_Broadcasting, a...
5 Black Friday Online Marketing Ideas to Boost Your Revenue
It’s no secret: the pandemic has affected the way we do things and Black Friday has been no exception. To add to that, the...
SA Future Trust Brand Film Celebrates The Tenacity of SMMEs
Integrated campaign and inspiring brand film champions small businesses
The South African Future Trust (“SA Future Trust”) is shining a spotlight on the resilience of...
Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
How micro and nano influencers are shaping ‘discovery’ purchases
Micro and nano influencers are at the heart of the shift from intent-based online research and shopping, to discovering new brands.
Marketing has always been...
CX: A powerful pivot in a time of unprecedented change
Placing the customer front and centre, new CX agency Wonder has built a robust e-commerce and digital ecosystem that has seen Granny Goose coming...
Modern customer engagement: Keeping up with Gen Y and Z
The term ‘customer engagement’ is arguably one of the biggest buzzwords in today’s business landscape. It's so widely used that when many people hear...
3 Emails You Should Send to Drive Conversions
The primary goal of most businesses is to acquire customers and maximise profits while spending the least amount of money to get there. Email...
Great customer experiences don’t just happen, but they can be manufactured
At this point, most businesses understand the importance of customer experience. They know that providing a great customer experience can help their organisation stand...
5 Email Marketing Best Practices to Improve Your Campaigns
Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want...
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