What to expect from digital in 2021
Many marketing professionals were unprepared for the digital revolution that came with the 2020 global lockdown and the urgent need for businesses and organisations...
Strengthening safety, encouraging free expression – Facebook’s goals for a new content oversight board
By Ime Archibong, Facebook's Vice President of Product Partnerships
With more than a billion people — and tens of thousands of languages and ethnic groups across...
Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
A winning formula: Top brand story agency partners with leading technology firm
Idea Hive, Johannesburg based brand storytelling specialists have partnered with Digitex Solutions, a local information technology company to provide cutting edge digital storytelling marketing...
The cookie-pocalypse: Viewing the glass half full
Almost every company use cookies in their digital marketing. But with third party cookies set to crumble over the coming months - and Google...
Cerebra and Vodacom
One year ago Cerebra officially opened the largest social media command centre in South Africa because the way its client Vodacom needed to communicate...
Social Media Trends for 2020
It’s clear that social media has become an integral part of people’s lives, forming a large part of their daily routine. So how are...
Habari-Media South Africa’s first Facebook Logout Ad
It seems that social media advertising opportunities are endless. Habari Media has a premium package which include ‘log out’ adverts. Mango...
Build an Effective Ecommerce Marketing Strategy
Just like brick and mortar, ecommerce requires a multifaceted, well-thought-out marketing strategy in order to succeed. Fifteen years ago, you wouldn’t expect to simply...
Red Bull-Maximising mediums
Using a cross section of digital mediums, Red Bull launches special editions with traditional and digital consumer interaction. Blogging to create...
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