5 Email Marketing Best Practices to Improve Your Campaigns
Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want...
A winning formula: Top brand story agency partners with leading technology firm
Idea Hive, Johannesburg based brand storytelling specialists have partnered with Digitex Solutions, a local information technology company to provide cutting edge digital storytelling marketing...
Google’s next big move: from search to discovery
Google has focused on evermore precise targeting of advertising for almost as long as it has existed, but the growing power and maturity of...
The evolution of Mobile
We all remember the first telephone we ever used, connecting with the person on the far end of that dialling tone. It was amazing...
Voov launches first-in-Africa withdrawal feature, enabling users to earn cash from their own content
Social live streaming and Mini Video application VOOV has taken another step towards empowering content creators and rewarding the thousands of artists across its...
Modern customer engagement: Keeping up with Gen Y and Z
The term ‘customer engagement’ is arguably one of the biggest buzzwords in today’s business landscape. It's so widely used that when many people hear...
Customer. Customer. Customer. The mantra for 2022 success
In a world defined by inconsistency and uncertainty, customer service remains a consistent certainty, says Wynand Smit, CEO of INOVO
The Salesforce State of the...
Build an Effective Ecommerce Marketing Strategy
Just like brick and mortar, ecommerce requires a multifaceted, well-thought-out marketing strategy in order to succeed. Fifteen years ago, you wouldn’t expect to simply...
The state of social media in South Africa
Richard Lord, Media & Operations Director at media agency Meta Media, says that 2020 proved to be a tumultuous year for advertising. Overnight, budgets...
Search Engines prioritise user experiences in 2020
Search Engines are finally putting the user first – enhancing zero click searches, local searches and understanding content better than ever before. This is...
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