DCMN releases TV attribution technology at no cost
South African brands can now track the performance of their TV advertising campaigns at no cost
Following its recent launch in the South African market,...
Digital and Audiovisual Content Hub launched in Johannesburg’s Tshimologong Precinct
Tshimologong Digital Innovation Precinct, founded by Wits University has today launched a Digital Content Hub, an incubator of innovative and creative audio-visual content, in...
The Importance of Media Training
A media interview is a fantastic opportunity for your organisation’s spokespeople to position themselves as thought leaders, subject matter experts and to create positive...
Facebook harnesses AR, VR for new era of connectedness
Major announcements made at Facebook's recent annual developer conference, F8, are ushering in a new era of rich online social engagement.
Set against the...
5 Reasons Why In-store Radio and Audio Solutions are a Hit
5 Reasons Why In-store Radio and Audio Solutions are a Hit
The impact of music on consumer behaviour is well-known with research showing that consumers...
ACA Board of Directors for 2018/2019 Announced
On Thursday 25th May 2018, The Association for Communication and Advertising (ACA) held its 71st Annual General Meeting at the AAA School of Advertising...
Once Upon a Time Storytelling in Advertising 2018
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin
Stories are not just nice to...
More money should be invested in African mobile – MMA SA workshop’s key message
While mobile has been around for more than a decade, it’s only now being included as part of the broader communications strategy and not...
16-year-old South African wonder-kid’s mobile game a global hit
Young South African school boy’s game becomes
a global hit on the App Store
Sixteen-year-old self-taught Johannesburg game developer Brandon Kynoch cracks the big time with...
The Association for Communication and Advertising (ACA) seeks a CEO
The Association for Communication and Advertising (ACA) is the official self-regulative representative body for the advertising and communications sector in South Africa. The Association...