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DCMN releases TV attribution technology at no cost

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South African brands can now track the performance of their TV advertising campaigns at no cost Following its recent launch in the South African market,...
Lesley Williams - Tshimologong CEO

Digital and Audiovisual Content Hub launched in Johannesburg’s Tshimologong Precinct

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Tshimologong Digital Innovation Precinct, founded by Wits University has today launched a Digital Content Hub, an incubator of innovative and creative audio-visual content, in...
The Importance of Media Training

The Importance of Media Training

A media interview is a fantastic opportunity for your organisation’s spokespeople to position themselves as thought leaders, subject matter experts and to create positive...
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Facebook harnesses AR, VR for new era of connectedness

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Major announcements made at Facebook's recent annual developer conference, F8, are ushering in a new era of rich online social engagement. Set against the...
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5 Reasons Why In-store Radio and Audio Solutions are a Hit

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5 Reasons Why In-store Radio and Audio Solutions are a Hit The impact of music on consumer behaviour is well-known with research showing that consumers...
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ACA Board of Directors for 2018/2019 Announced

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On Thursday 25th May 2018, The Association for Communication and Advertising (ACA) held its 71st Annual General Meeting at the AAA School of Advertising...
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Once Upon a Time Storytelling in Advertising 2018

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“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin Stories are not just nice to...
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More money should be invested in African mobile – MMA SA workshop’s key message

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While mobile has been around for more than a decade, it’s only now being included as part of the broader communications strategy and not...
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16-year-old South African wonder-kid’s mobile game a global hit

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Young South African school boy’s game becomes a global hit on the App Store Sixteen-year-old self-taught Johannesburg game developer Brandon Kynoch cracks the big time with...
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The Association for Communication and Advertising (ACA) seeks a CEO

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The Association for Communication and Advertising (ACA) is the official self-regulative representative body for the advertising and communications sector in South Africa. The Association...
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