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Sat, May 25, 2019
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Evidence Based Marketing – what is it and why do we need it?

The concepts of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing are enough to make any marketer head for the hills out of the sheer...
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Finalists announced for ADC 98th Annual Awards

The New York Times Magazine, McCann New York Are Top Finalists For Global ADC 98th Annual Awards   Entries increase 11% this year from 48 countries; 708 finalists...
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30 Years of Carrol Boyes

From humble beginnings to a globally recognised South African brand, Carrol Boyes has been making her mark on the design world for 30 years! In...
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Controversial trends and tough questions to be asked at the 2019 Nedbank IMC conference...

The 2019 Nedbank IMC Conference’s agenda will be jam-packed with powerhouse players in the marketing and advertising world who will be sharing their views...
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Fourways mall invites shoppers to play@4wm with bus shelter campaign

Fourways Mall has turned to out of home media to draw shoppers from surrounding areas, tasking Street Network with a visually striking promotional campaign...
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Marketing Achievement Awards

South Africa’s Marketers Rewarded for their Excellence Call for Entries The inaugural Marketing Achievement Awards – an event that celebrates excellence in the science and art...
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Tracking offline media – you can and you should!

South African brands need to get up to speed with what attribution software is and how it can help them to track, measure and...
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Meta Media makes first crucial appointment

Chris Botha, Group Managing Director of Park Advertising has announced Kagiso Musi as Managing Director of newly formed media agency Meta Media. Musi brings an...
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Business excellence in Africa relies on customer centricity in an opportunity market

Doing business in Africa presents multiple opportunities and challenges. To achieve business excellence on the continent, it is essential that we understand consumers in...
JuryChairs98

ADC 98th Annual Awards names jury chairs for 10 disciplines

NEW YORK - A gender-balanced group of top creative leaders have been named to serve as jury chairs for 10 disciplines of the ADC 98th...
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