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Creative Minds – REACHING FOR THE SKY

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Can there be such a thing as a ‘one-stop marketing creative solutions shop’? Creative Minds Marketing (CM Marketing) certainly thinks so. They offer an across-the-board...

AMASA – challenges readership figures

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The AMASA (Advertising Media Association of South Africa) free presentation tomorrow (06 March) to be held in Sandton features a presentation on penetration of...

Content Marketing-by Lucinda Boddy

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Will the real Content Marketers Please Stand Up? By Lucinda Boddy, managing director of Livewired Public Relations   A few years ago I was...
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SPARK media stats for Freedom Day

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Just as a matter of interest with Freedom day coming up. Here are some marketing stats that may help you from SPARK media...
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Call for papers for the 19th PAMRO All Africa Media Research Conference

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The 19th PAMRO All Africa Media Research Conference will take place from 26 – 28 August 2018 at the Radisson Blu Hotel in Lagos, Nigeria....

Times Media – Amorphous launches Hudlr

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Hudlr, a data visualisation tool provides businesses with detailed demographics in any location around South Africa has been developed by Amorphous, a Times Media...

Unilever – Three South Africans short-listed for Axe ‘Space Activation’

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Unilever is going into space for its new Axe brand activation, and a South African will be part of this ‘spaced out’ activation. ...

Checkers – ‘Celebrity Marketing’

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It’s no secret that ‘celebrities sell’. People remember campaigns and brands involving celebrities. A celebrity/brand association can go a long way to a campaigns...

Mediamark launches creative division

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Mediamark has launched an in-house creative division called Lab 42. Pooling resources Mediamark has launched Lab 42 – an initiative to...

Nine Mile Media Samples make sales – survey shows

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When the medium used to promote a product /brand is the product / brand itself. Sampling of products to entice consumers to purchase more...
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