2021 Effie Awards SA season call for entries
The Association for Communication and Advertising (ACA) has opened the call for entries for the 2021 Effie Awards South Africa. This is the first...
5 ways to write an engaging value proposition for your website
When it comes to selling newspapers, persuasive and relevant "above-the-fold" content has always been a necessity. The top half of the newspaper—the only part...
What analysing 10 billion emails shows business leaders
According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content...
SA shoppers are online. Retailers need to meet them with an exceptional experience
Consumers are embracing the e-commerce experience in growing numbers and corporate South Africa is taking serious notice, according to Geoff Hardy, Head of Digital,...
It’s the end of the world as we know it (and I feel fine)
This iconic song from the American rock group, R.E.M. so aptly depicts the global upheaval we are currently experiencing. The Covid-19 pandemic has unquestionably...
The cookie-pocalypse: Viewing the glass half full
Almost every company use cookies in their digital marketing. But with third party cookies set to crumble over the coming months - and Google...
Global brands question media transparency in Africa
In early 2017, P&G's chief brand officer, Marc Pritchard, delivered what was billed by Marketing Week as 'the most important speech in marketing.' He...
Zoho One: The tech behind Quicket, Africa’s largest ticketing platform
Zoho Corporation's customer, Quicket, following its Zoho One deployment, has achieved growth-driving benefits that include improved back-office efficiency, business process automation, and lightning-quick customer...
First Group of Top Marketers Announced For The One Show 2021 CMO Pencil Award...
The One Club for Creativity announced the first group of leading global brand marketers who will serve on the jury for The One Show’s...
The Marketing Achievement Awards Announces Finalists for Marketer of the Year Award 2020/21
The Marketing Achievement Awards (MAAs) is excited to announce the finalists for the 2020/21 Marketer of the Year Award. This accolade celebrates those marketers...
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