The Nedbank IMC Conference 2020 has been postponed
In keeping with the President’s address last night and the Cabinet guidelines regarding COVID-19, the Nedbank IMC 2020 has been postponed.
The Nedbank IMC, South...
CX from a millennial perspective
To engage with millennials brands must weave seamless experiences across digital platforms and multiple channels.
The results of the PwC 2019 Global Consumer Insights Survey...
Emotional clickbait always wins
Can you say ‘Corona mania?’
Audience = Income.
This equation has been true in the media game for years. In theory it all makes sense. Editors...
Is the Death of the High Street Unstoppable?
A look at the state of retail and digitalisation in 7 countries
Digital Marketer, Jamieson Hill, takes us on a journey around the world to...
The 5th Annual AMASA Workshop postponed until further notice
The 5th Annual AMASA Workshop postponed until further notice
AMASA has taken the decision to postpone the annual AMASA Workshop scheduled to take place from...
Beyond the funnel: prompting customers to switch with emotional and rational messages tailored to...
Most marketers are familiar with the concept of the marketing funnel: customers enter at the top when they become aware of a brand or...
Build an Effective Ecommerce Marketing Strategy
Just like brick and mortar, ecommerce requires a multifaceted, well-thought-out marketing strategy in order to succeed. Fifteen years ago, you wouldn’t expect to simply...
The two most important things to remember about influencer marketing
Using influencers to build your brand’ credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing...
It’s time for the youth to tell us how to work it
“It’s all about the youth. We need to listen, encourage, connect and uplift.” This has been Dale Hefer’s mantra since taking over as Nedbank...
Iconic Collective Announces New PR Service Division, Fableist & Co
Agency expands service offering to include public relations offering
Iconic Collective has expanded its service offering to include a PR division, Fableist & Co, adding...
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