MediaMark Providing an integrated multi-channel future
An umbrella company offering advertisers and marketers integrated multichannel solutions has made its foray into the industry by combining four entities – two established...
Ask Afrika releases new, fresh TGI data set to market
Last week, 24 May 2018, TGI, the global standard for single-source surveys and lead benchmark for brand and media strategy in SA, released their new...
Will South Africans catch Soccer World Cup fever?
With just more than a week to go before the kick-off of the Soccer World Cup, how many South Africans are planning to watch...
100% pass rate for 45 years – the best way to market a school
What better way to market your school than a 100% pass rate for 45 years & 5 students in top 5% nationally.
Marketers are always...
Newzroom Afrika’s First Anniversary
Premier 24-hour news channel Newzroom Afrika is solidifying its place in the category with the launch of a bold marketing campaign built on its...
Lockdown has expanded the data universe for South African marketers
Even with the good news about successful vaccine trials around the world, we’re most likely still months away from the end of the COVID-19...
Historic ADC 100th Awards names Best of Discipline winners
INGO Stockholm and Spotify In-House NY
Each Win Two Best of Disciplines
at Historic ADC 100th Annual Awards
All winners to be announced June 9 during Creative...
Three waves of retail customer engagement
New shopping habits brought on by the pandemic are creating both challenges and also huge opportunities for retailers to rethink their customer retention strategies.
The...
10 top tips for getting the most out of your relationship with your agency
Call it “chemistry”, or “electricity”, or “trust”. What’s undeniable is that a good relationship between an agency and a client is the only way...
Thought leadership piece: Up, Close and Very Personalised
By Refilwe Maluleke, Managing Director at Yellowwood
In the film “Field of Dreams” an out-of-luck farmer played by Kevin Costner sees a vision for a...
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