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The Nedbank IMC 2020 virtual conference gains traction

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With less than a month until the virtual Nedbank IMC 2020, the organisers of the marketing event are excited about the take-up of the...
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4 Key Elements to Ace Influencer Marketing

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The progression of influencer marketing from tactical to essential makes having the right tools at your disposal that much more important. Recent years have seen...
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Effie South Africa Committee Tasked with Highlighting Effectiveness in Marketing

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Effie South Africa appoints new committee to drive excellence in marketing and communication Anwar Jappie elected Effie South Africa Chair Committee to oversee annual awards program,...
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Global brands question media transparency in Africa

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In early 2017, P&G's chief brand officer, Marc Pritchard, delivered what was billed by Marketing Week as 'the most important speech in marketing.' He...
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Iconic Collective Announces New PR Service Division, Fableist & Co

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Agency expands service offering to include public relations offering Iconic Collective has expanded its service offering to include a PR division, Fableist & Co, adding...

AMASA – challenges readership figures

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The AMASA (Advertising Media Association of South Africa) free presentation tomorrow (06 March) to be held in Sandton features a presentation on penetration of...
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Beyond the funnel: prompting customers to switch with emotional and rational messages tailored to...

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Most marketers are familiar with the concept of the marketing funnel: customers enter at the top when they become aware of a brand or...

Z-Card goes to Turkey

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Z-Card’s Bottle Hang product is making great in-roads internationally. It’s most recent for client Komili Oil is ‘hanging’ in Turkey. Turkish-based...
Five ways to ensure an influencer marketing campaign goes viral

Five ways to ensure an influencer marketing campaign goes viral

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Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional...
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ADC 98th Annual Awards names jury chairs for 10 disciplines

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NEW YORK - A gender-balanced group of top creative leaders have been named to serve as jury chairs for 10 disciplines of the ADC 98th...
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