The Nedbank IMC 2020 virtual conference gains traction
With less than a month until the virtual Nedbank IMC 2020, the organisers of the marketing event are excited about the take-up of the...
4 Key Elements to Ace Influencer Marketing
The progression of influencer marketing from tactical to essential makes having the right tools at your disposal that much more important.
Recent years have seen...
Effie South Africa Committee Tasked with Highlighting Effectiveness in Marketing
Effie South Africa appoints new committee to drive excellence in marketing and communication
Anwar Jappie elected Effie South Africa Chair
Committee to oversee annual awards program,...
Global brands question media transparency in Africa
In early 2017, P&G's chief brand officer, Marc Pritchard, delivered what was billed by Marketing Week as 'the most important speech in marketing.' He...
Iconic Collective Announces New PR Service Division, Fableist & Co
Agency expands service offering to include public relations offering
Iconic Collective has expanded its service offering to include a PR division, Fableist & Co, adding...
AMASA – challenges readership figures
The AMASA (Advertising Media Association of South Africa) free presentation tomorrow (06 March) to be held in Sandton features a presentation on penetration of...
Beyond the funnel: prompting customers to switch with emotional and rational messages tailored to...
Most marketers are familiar with the concept of the marketing funnel: customers enter at the top when they become aware of a brand or...
Z-Card goes to Turkey
Z-Card’s Bottle Hang product is making great in-roads internationally. It’s most recent for client Komili Oil is ‘hanging’ in Turkey. Turkish-based...
Five ways to ensure an influencer marketing campaign goes viral
Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional...
ADC 98th Annual Awards names jury chairs for 10 disciplines
NEW YORK - A gender-balanced group of top creative leaders have been named to serve as jury chairs for 10 disciplines of the ADC 98th...