PR – WHAT MAKES IT SUCCESSFUL?
One factor, above all others, is key to making PR successful – partnership.
Any PR programme, be it a once-off project, short-term campaign or long-term...
A blog about a blog
Yvette Gengan, Digital Media Manager at The MediaShop.
If you are anything like me then blogging is no Friday night 'Netflix and chill' for you...
Social Media Trends for 2020
It’s clear that social media has become an integral part of people’s lives, forming a large part of their daily routine. So how are...
How Media Relationships have changed and what this means for the PR industry
Over the years there has been significant growth and change within the media industry. While traditional media is still important, the development of new...
Does public relations have a role to play in politics?
Unless you’ve been living under a rock, you must be aware of the numerous court judgements, that have led to the various commissions of...
Iconic Collective Announces New PR Service Division, Fableist & Co
Agency expands service offering to include public relations offering
Iconic Collective has expanded its service offering to include a PR division, Fableist & Co, adding...
Leading with the heart and how soft skills win the day during the pandemic
The Covid-19 pandemic forced many businesses worldwide to sit up with a jolt and smell the coffee: if ever there was a time for...
Turning Big Data into Even Bigger Stories
In data storytelling, as in life, there are two sides to every story. To the creatives responsible for telling the story, data is the...
Avatar Launches New Campaign For BCX Amidst National Lockdown.
The campaign, dubbed Great innovation thrives in difficult times, reminds South Africans of the importance of staying resilient during tough times. The PR-driven campaign...
Five key considerations for B2B tech brands looking to scale PR in Africa
While the changes over the past year have created a conducive environment for technology companies with highly-relevant products and solutions to thrive, there have...
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