Visual Effects – the impact on advertising and film making
VFX:
An Art Form that Films Rely on for their Existence
Special and visual effects have been part and parcel of movie making since the dawn...
Hot reception for Castle Lite’s Cold Tracker
Sometimes delivering great results for a client demands that an agency takes a proactive stance and puts an opportunity to innovate on the table....
Facebook Journeys takes customers from engagement to conversion
Attending F8 2018, Facebook's annual developer conference, offered marketers and builders a glimpse into the next evolution of the social media giant, both on...
The 6 superpowers of digital communication
Most companies understand the importance of constantly improving the customer experience. They’ve likely seen the research that shows how focusing on customer experience can...
DTT (Digital Terrestrial Television) rollout in South Africa will not negatively impact TAMS
TAMS panel healthy and in full working order
According to the Broadcast Research Council of South Africa (BRC), the core of South African TV measurement,...
Imajinn – highlighting promotions
From soccer to motor racing to cosmetics, technology-based distribution company Imajinn, was used to execute, what turned out to be successful, promotional campaigns. ...
3 tech trends to watch in 2020
As we enter a new decade, all aspects of technology will continue to accelerate. Developments in space travel, quantum computing and an increase in...
The Cadbury Martians Meet Augmented Reality in New Campaign
The Cadbury Martians are back and they bring with four new Cadbury slabs, new collectible Martians figurines and an exciting Augmented Reality (AR) APP.
Consumers...
Behind the Walled Gardens
Over the Easter period, I was fortunate enough to travel and see my 95 year old granny in the beautiful county of Sussex. Only...
New Dell EMC Research: Most Businesses Worldwide Now Recognise Value of Data Yet Struggle...
The number of businesses unable to recover data after an incident nearly doubled from 2016, according to the Global Data Protection Index surveying 2,200...