The 6 superpowers of digital communication
Most companies understand the importance of constantly improving the customer experience. They’ve likely seen the research that shows how focusing on customer experience can...
Visual Effects – the impact on advertising and film making
VFX:
An Art Form that Films Rely on for their Existence
Special and visual effects have been part and parcel of movie making since the dawn...
From legacy to innovation: digital transformation at Mediamark
Investing in radical digital transformation has probably been the best decision Mediamark has made. Over the last four years, we’ve seen astonishing efficiency gains that...
MyToyota launches intelligence platform to keep Toyota drivers connected
FCB Joburg has pulled together a 360° campaign to communicate Toyota South Africa’s innovative cloud-based Internet-connected intelligence platform aimed at providing in-mobility WiFi connected...
What’s up in the world of Digital OOH in SA?
The South African OOH (out of home) industry never ceases to amaze me with the incredible growth of media types, and its concomitant innovation....
Why personalisation in digital marketing matters
In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed...
Technology meets art: Drones take entertainment to new levels
Drone technology has made considerable advances since the last Mediatech Africa in 2017. According to Mediatech trade show director, Simon Robinson, drone technology is...
ACA to Host AI in Advertising Forum: Exploring Impact, Innovation, and Industry Readiness
Artificial intelligence is no longer a futuristic concept—it’s here, and it’s reshaping the advertising and creative industries at an unprecedented pace. But beyond the...
3 tech trends to watch in 2020
As we enter a new decade, all aspects of technology will continue to accelerate. Developments in space travel, quantum computing and an increase in...
DCMN releases TV attribution technology at no cost
South African brands can now track the performance of their TV advertising campaigns at no cost
Following its recent launch in the South African market,...
