Gearhouse Making the Impossible Possible at Mediatech Africa 2019
Prominent South African technical and event equipment supplier Gearhouse Group has again taken on the role of official technical sponsor of Mediatech Africa which...
AI in Advertising Forum: Industry Urged to Understand, Apply, and Act
The Association for Communication and Advertising (ACA) hosted its first-ever AI in Advertising Forum at the WPP Campus in Johannesburg on the 13th March...
The Evolution of the IT Department
The traditional caricature of the IT department was of a group of tech geeks ensconced in the basement of a company, never seen by...
The Cadbury Martians Meet Augmented Reality in New Campaign
The Cadbury Martians are back and they bring with four new Cadbury slabs, new collectible Martians figurines and an exciting Augmented Reality (AR) APP.
Consumers...
REGENT’s MAHALABox makes sure South Africa’s most vulnerable don’t get lost in the digital...
One of the biggest hurdles facing South Africa’s many job seekers is access to vital online resources, including recruitment sites.
Stats SA reported in August...
ONE DAY TO GO: Till Mediatech Africa Opens its Doors
The tech deployed by the media and entertainment industry is profoundly progressive with a significant degree of development in motion since the last Mediatech...
AI is the inspiration for a new frontier in creativity
OPINION
In the past decade, marketing has increasingly become obsessed with efficiency and optimisation as the digital era added new dimensions of performance tracking, conversion...
How mobile technology is driving strong retail sales in brick and mortar stores
Retail sector investment into mobile apps and platforms has been accelerated by the global pandemic.
There can be no doubt that the next era of...
Facebook Journeys takes customers from engagement to conversion
Attending F8 2018, Facebook's annual developer conference, offered marketers and builders a glimpse into the next evolution of the social media giant, both on...
The Metaverse: Advertising and the future of marketing
The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day...
