Johannesburg’s popular family centre, Cresta Shopping Centre walked away with the top honors at this year’s South African Council of Shopping Centre’s (SACSC) Footprint Marketing Awards held at Cape Town’s International Convention Centre.
The awards recognise exceptional shopping center marketing, innovation, creative achievements, economic success as well as excellent customer service. This year, 35 awards were presented in total – at a ceremony in the Mother City – Cresta Shopping Center claimed 6 of these awards, and the highly sought after overall Spectrum Award, which pays tribute to exceptional innovation, creativity and vision across all disciplines and sectors in the South African retail industry.
Cresta took pole position ahead of the country’s retail players for the successful launch of their new Food and Entertainment Court. The shopping centre, managed by Mowana Properties, focused their energy on the launch of the newly built dining and leisure node that saw uniquely implemented marketing techniques, including the appearance draw card of the renowned Master Chef judges from Australia.
Cresta Marketing Manager Elena Yiallouris accepted the award on behalf of the centre’s team. ‘Our mission at Cresta is to provide a convenient and pleasant experience through excellent customer service and retail execution by listening and responding to the needs of our customers. We wanted to show our loyal shoppers that at Cresta they can ‘Imagine More’ because the centre is more than just a place to shop; it is an shopping and leisure destination for the entire family,” explains Yiallouris. “The entire Cresta team is thrilled to be the recipient of such a highly esteemed award”, concludes Yiallouris.
In addition to their overall Spectrum Award, Cresta was also presented with:
4 x Bronze Awards
2 x Public Relations
1 x Visual Merchandising
1 x Community Relations
1 x Silver Award
1 x Public Relations
1 x Gold Award
1 x Grand Opening, Expansion and / or Renovation
The Spectrum Award
Grand Opening, Expansion and / or Renovation
“All we can hope and work for going forward , is that we keep up Cresta’s top class service delivery to our shoppers, as well as tenants, and constantly create an environment that they not only want to be shopping in, but where they can “Imagine More” completed Yiallouris.
Founded in 1976, Cresta has grown from a large community centre into a shopping and leisure icon, now boasting more than 260 stores with each providing an immense variety of quality offerings. The aspirational retail mix of this Super Regional Shopping Centre features a variety of fashion, food, décor, beauty and tech stores each sprawled over the malls 4 levels. Cresta is conveniently located in the heart of affluent residential nodes between Sandton and Randburg. In 2016 the centre expanded to introduce a new Food & Entertainment Court featuring over 25 local and international restaurants as well as great entertainment offerings for everyone. Cresta is more than just a place to shop; it is an shopping and leisure destination for the entire family. The multiple award-winning centre is owned by Pareto Limited and managed by Mowana Properties. See more online