McCain Ad voted top five in South Africa’s Best Liked Ads
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McCain South Africa is excited to announce that their, It’s the little things that mean everything’ advert featuring Jonathan has been voted as the number five Best Liked Ad in South Africa for 2016.

The Kantar Millward Brown’s Best Liked Ads list celebrates South Africa’s favourite TV commercials. These are the ads that have been rated as the best liked by South African audiences.

This advert was launched early last year as part of McCain South Africa’s “It’s the little things that mean everything” campaign. The campaign focused on thanking moms for the little things that they do for us that mean everything.

In the advert, Jonathan surprises his mom on national television with the help of McCain. He cooked her a delicious McCain inspired meal which was served on a special one of a kind plate that McCain helped him make. The plate had a special message printed on it, as she ate the message was revealed, “Mom you are my biggest fan and supporter. It means the world to me. Jonathan”.

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“We are extremely proud to be on this list. This advert was a big change for McCain in terms of what consumers had been seeing from the brand. We had changed our whole strategy and wanted to connect with consumers on a deeper level and by being on this list it shows that we have succeeded in achieving this,” says Deolinda Da Costa, Marketing Manager of McCain South Africa.

McCain South Africa is excited that consumers resonated well with this advert. We hope that it inspired people across the country to do something small to thank their moms for all the little things that they do that mean everything.