Chevron SA is using Graffiti’s ‘Top, Tail & Supersides’ branding to promote its Caltex with Techron® and its affiliation with Standard Bank and the UCount offering.
The new cab campaign includes 25 vehicles across Johannesburg and Pretoria.
Affordable advertising
Commenting on the decision to go with this specific branding alternative, Chevron South Africa Brand and Convenience Store Alliance Manager, Jill Koopman says, “The new Top, Tail and Supersides Techron® creative looks exactly like full vehicle branding, but works out to be a more affordable vehicle branding option. And incorporating the illuminated Taxi Tops means that the branding is also visible at night, which ensures 24-hour impact.”
*For more information regarding vehicle branding and transit media contact John Rice at Graffiti on (011) 691 8400 or john@graffiti.co.za.
