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Gen Z is your future customer. Here’s how to engage with them now

Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their...
Wynand Smit, CEO of INOVO

Customer. Customer. Customer. The mantra for 2022 success

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In a world defined by inconsistency and uncertainty, customer service remains a consistent certainty, says Wynand Smit, CEO of INOVO The Salesforce State of the...
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The best of both worlds how to get the most from inhouse and external...

With advertisers, particularly retailers, allocating a larger share of their ad spending to digital channels, many are debating how they can best access the...
Glenn-Gillis-Sea-Monster-CEO

What makes serious games seriously good?

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The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful...

Five digital marketing trends you need to know in 2022

The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise...
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The good, the bad and the epic fails: seven social media lessons we learned...

Last year was a busy and often chaotic one on the social media streets – starting with the appalling attack on the United States...
Robbie Kearns, Senior Regional Vice President at Salesforce

How are product innovation and innovation in technology helping in the quest for digital...

According to the Salesforce 7th Edition State of Marketing report, the global pandemic has caused 86% of marketing organisations in South Africa to adopt...
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Digital experiences what to expect in 2022

Today, almost every experience a person has with an organisation will include some kind of digital component. The events of the past two years...
SizweSihle Dlamini, Customer Experience Director, Hoorah Digital

Digital in 2022 and beyond: 5 trends that will bring big change

Sophistication of digital channels  By now it is well documented that the various COVID-19 lockdowns accelerated the more widespread adoption of a number of digital...
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5 tips to selecting the right provider to power your email marketing campaigns

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Delivering email at scale is a technically challenging endeavour, and getting it wrong could shut down the entire email communication channel. In fact, this...
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