Connection remains key to customer service, despite changing expectations
The role of customer service is fundamentally shifting amid changing customer behaviours, rising expectations and economic uncertainty.
Even as industry strategies and tactics evolve, the...
CX is just the tip of the competitive spear
Following the successful introduction of a reinvigorated brand at the recent CEM Africa Summit in Cape Town, Immersion Group’s bold new vision of creating...
IT’S TIME – to escape to planet rAge
Get ready - it’s time to descend on rAge 2022 at the Gallagher Convention Centre this December for three fun-filled days of gaming, tech, gadgets and...
Gen Z is your future customer. Here’s how to engage with them now
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their...
Customer. Customer. Customer. The mantra for 2022 success
In a world defined by inconsistency and uncertainty, customer service remains a consistent certainty, says Wynand Smit, CEO of INOVO
The Salesforce State of the...
The best of both worlds how to get the most from inhouse and external...
With advertisers, particularly retailers, allocating a larger share of their ad spending to digital channels, many are debating how they can best access the...
What makes serious games seriously good?
The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful...
Five digital marketing trends you need to know in 2022
The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise...
The good, the bad and the epic fails: seven social media lessons we learned...
Last year was a busy and often chaotic one on the social media streets – starting with the appalling attack on the United States...
How are product innovation and innovation in technology helping in the quest for digital...
According to the Salesforce 7th Edition State of Marketing report, the global pandemic has caused 86% of marketing organisations in South Africa to adopt...
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