Gen Z is your future customer. Here’s how to engage with them now
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their...
Customer. Customer. Customer. The mantra for 2022 success
In a world defined by inconsistency and uncertainty, customer service remains a consistent certainty, says Wynand Smit, CEO of INOVO
The Salesforce State of the...
The best of both worlds how to get the most from inhouse and external...
With advertisers, particularly retailers, allocating a larger share of their ad spending to digital channels, many are debating how they can best access the...
What makes serious games seriously good?
The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful...
Five digital marketing trends you need to know in 2022
The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise...
The good, the bad and the epic fails: seven social media lessons we learned...
Last year was a busy and often chaotic one on the social media streets – starting with the appalling attack on the United States...
How are product innovation and innovation in technology helping in the quest for digital...
According to the Salesforce 7th Edition State of Marketing report, the global pandemic has caused 86% of marketing organisations in South Africa to adopt...
Digital experiences what to expect in 2022
Today, almost every experience a person has with an organisation will include some kind of digital component. The events of the past two years...
Digital in 2022 and beyond: 5 trends that will bring big change
Sophistication of digital channels
By now it is well documented that the various COVID-19 lockdowns accelerated the more widespread adoption of a number of digital...
5 tips to selecting the right provider to power your email marketing campaigns
Delivering email at scale is a technically challenging endeavour, and getting it wrong could shut down the entire email communication channel. In fact, this...