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Pitfalls-of-neglecting-your-email-delivery

Pitfalls of neglecting your email delivery

Email marketers face a myriad of challenges in sending emails at scale and ensuring that as many as possible get read, whilst avoiding the...
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Sign up and catch the digital audio revolution in Africa

A series of online conferences demystifying the digital audio revolution and how to use it to build brands in Africa has just launched. in_Broadcasting, a...
Sharon-Mukwevho-Everlytic

5 Black Friday Online Marketing Ideas to Boost Your Revenue

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It’s no secret: the pandemic has affected the way we do things and Black Friday has been no exception. To add to that, the...
Bridget Fury, Interim Head of the SA Future Trust

SA Future Trust Brand Film Celebrates The Tenacity of SMMEs

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Integrated campaign and inspiring brand film champions small businesses The South African Future Trust (“SA Future Trust”) is shining a spotlight on the resilience of...
Candice Lee Reeves, Senior Digital Copywriter

Understanding customer-centric content marketing for better email engagement

Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
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How micro and nano influencers are shaping ‘discovery’ purchases

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Micro and nano influencers are at the heart of the shift from intent-based online research and shopping, to discovering new brands. Marketing has always been...
A Powerful CX Case Study

CX: A powerful pivot in a time of unprecedented change

Placing the customer front and centre, new CX agency Wonder has built a robust e-commerce and digital ecosystem that has seen Granny Goose coming...
Andrew Bourne, Regional Manager, Africa, Zoho Corp

Modern customer engagement: Keeping up with Gen Y and Z

The term ‘customer engagement’ is arguably one of the biggest buzzwords in today’s business landscape. It's so widely used that when many people hear...
Sharon-Mukwevho---Everlytic

3 Emails You Should Send to Drive Conversions

The primary goal of most businesses is to acquire customers and maximise profits while spending the least amount of money to get there. Email...
Brent Haumann is the Managing Director at Striata

Great customer experiences don’t just happen, but they can be manufactured

At this point, most businesses understand the importance of customer experience. They know that providing a great customer experience can help their organisation stand...
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