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One Profession. One Voice. Association for Communication and Advertising (ACA) announces broader, more inclusive...

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In November 2020 the Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa launched...
Wynand Smit, CEO of INOVO

Customer. Customer. Customer. The mantra for 2022 success

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In a world defined by inconsistency and uncertainty, customer service remains a consistent certainty, says Wynand Smit, CEO of INOVO The Salesforce State of the...
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The best of both worlds how to get the most from inhouse and external...

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With advertisers, particularly retailers, allocating a larger share of their ad spending to digital channels, many are debating how they can best access the...
Glenn-Gillis-Sea-Monster-CEO

What makes serious games seriously good?

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The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful...

Five digital marketing trends you need to know in 2022

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The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise...
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The good, the bad and the epic fails: seven social media lessons we learned...

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Last year was a busy and often chaotic one on the social media streets – starting with the appalling attack on the United States...
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