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Influencer-marketing-is-cutting-through-the-content-shock-of-a-digital-age

Influencer marketing is cutting through the content shock of a digital age

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Lockdown, the global pandemic and the shift to remote working all accelerated the digital economy. Side-by-side with heightened social media use was an increase...
Why-personalisation-in-digital-marketing-matters

Why personalisation in digital marketing matters

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In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed...
Brent-Haumann

The 6 superpowers of digital communication

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Most companies understand the importance of constantly improving the customer experience. They’ve likely seen the research that shows how focusing on customer experience can...
ACA_Exco_Post-Twitter

ACA announces incoming Board of Directors for 2021/2022 fiscal

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The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2021/2022 fiscal was announced at the association’s 74th Annual...
ACA_Image_MDDA-Programme

ACA invites black women to sign up to the Leading Women Creating Change in...

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ACA invites black women to sign up to the Leading Women Creating Change in the                         New World Order programme The Association for Communication and Advertising...

PR – WHAT MAKES IT SUCCESSFUL?

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One factor, above all others, is key to making PR successful – partnership. Any PR programme, be it a once-off project, short-term campaign or long-term...
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