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Candice Lee Reeves, Senior Digital Copywriter

Understanding customer-centric content marketing for better email engagement

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Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
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Winners of first ever Effie Awards South Africa Announced

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The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa...
Marketing Achievement Awards now open for entries

2021/2 Marketing Achievement Awards now open for entries

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Strategic marketing means business. This is not rhetoric, but a potent statement of intent that speaks to the potential of strategic marketing as a...
Budget-PR-KotaKing-Budget-Kota-A3-Flyer_Standee_V3

Ad becomes a real-life dish in Soweto

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Budget Insurance partners with Kota King to launch the Budget Kota When Thabo, the self-proclaimed kota king with advanced, titantic-kota eating skills, graced our screens...
Isabel-Smit-Implementation-Planner-at-The-MediaShop

Raise your hand if you like video games!

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Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry. I’ve recently watched a video on...
Primedia-Outdoor

LMX And Primedia Outdoor Launch Study To Measure Audiences Across 7 African Markets

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LMX, a subsidiary of the Moving Walls Group and a provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a provider of OOH media...
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