A spectacular new discovery has been made on Mars, a planet that has captured the human imagination for thousands of years. The latest discovery, thanks to Cadbury Dairy Milk, is that there’s life on Mars – and the Martians just love chocolate! The brand’s new TV commercial shows adorable Martians experiencing their first taste of Cadbury Dairy Milk, bringing about irrepressible Joy and setting them dancing and sharing.
It’s no surprise to see Cadbury Dairy Milk spreading Joy, but this is the first time that Joy has gone inter-planetary! “People have wondered about the presence of intelligent life out there in the universe for centuries – and what better proof of the Martians’ intelligence than the fact that they love Cadbury Dairy Milk?” asks Grant van Niekerk, Mondelez SA Category Lead for Chocolate. “These lovable little Martians are going to help us take the Joy of Cadbury Dairy Milk to interstellar heights”.
Fans will see the Martians popping up in unexpected places. Now that they’ve discovered the Joy of Cadbury Dairy Milk, what is their favourite variant? What will they do when they exhaust their stash? Could we expect a sweet invasion of Earth, home to Cadbury Dairy Milk?
The brand will be celebrating the joyous discovery with the launch of the fun new TV commercial as well as a host of surprises that will be revealed over the next few months.
Cadbury Dairy Milk slabs are available in a variety of flavours and formats for all occasions and are perfect for treating yourself or sharing amongst family and friends – just like the Martians do. Chocolate-loving South Africans (Martians are welcome, too) can share their love for Cadbury Dairy Milk on Facebook at CadburyDairyMilkSA or on Twitter @Cadbury_SA.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelez International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.
About Mondelez South Africa
Mondelez South Africa is the largest confectionery business in South Africa, enjoying market leadership in the chocolate, chewing gum and bubble-gum categories. The company’s portfolio includes some of the largest snacking brands in the world, such as Cadbury Dairy Milk, Halls, Oreo and Stimorol gum. In addition, Mondelez SA is the custodian of iconic and well-loved local brands such as Chappies bubble gum, Chomp, Lunch Bar and Dentyne chewing gum. The company has a presence in a number of countries in Southern, Central and Eastern Africa where it invests in growing these markets.