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Fri, Sep 17, 2021
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SA-eating-russians

Fully Integrated Agency MetropolitanRepublic are the Creative Masterminds behind the #ILoveEatingRussians Eskort Brand Campaign

In August 2021 a story broke that seemed to suggest that South Africans eat Russians. No, not the sausage kind but actual Russian people....
Ogilvy South Africa Group CEO Enver Groenewald

CNN’s Marketplace Africa explores digitisation and authenticity with the Ogilvy South Africa Group CEO

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On Marketplace Africa, CNN International’s Cyril Vanier spoke to Ogilvy South Africa Group CEO Enver Groenewald about the significance of digitisation and why authenticity...
2021 Effie Awards South Africa

2021 Effie Awards South Africa announces 38 Finalists

The Association for Communication and Advertising (ACA), organiser of the Effie Awards South Africa has announced that 38 finalists have made it through the...
Business-to-consumer

Why less is more on social media

There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many...
Sharon-Mukwevho---Everlytic

3 Emails You Should Send to Drive Conversions

The primary goal of most businesses is to acquire customers and maximise profits while spending the least amount of money to get there. Email...
Moti-Grauman-Digital-Media-Strategist-at-The-MediaShop

The audible logo

What's that sound? Everybody look what's going down! What is a brand? As a marketer with more than 20 years' experience, I should probably know, but...
effie-south-africa_awards-logo

Judges announced for very first Effie Awards South Africa

The Association for Communication and Advertising (ACA) and Effie Awards South Africa are pleased to announce that the jury for the 2021 Effie Awards...
Brent Haumann is the Managing Director at Striata

Great customer experiences don’t just happen, but they can be manufactured

At this point, most businesses understand the importance of customer experience. They know that providing a great customer experience can help their organisation stand...
Sharon-Mukwevho---Everlytic

5 Email Marketing Best Practices to Improve Your Campaigns

Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want...
Mario-de-Lima-Head-of-Digital-Media-at-+OneX

Brands need an action plan for a world beyond third-party cookies

For years, brands have relied on third-party cookies and mobile identifiers to deliver personalised ads to prospects and customers, and to track engagement with...
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