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Beyond the funnel: prompting customers to switch with emotional and rational messages tailored to...

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Most marketers are familiar with the concept of the marketing funnel: customers enter at the top when they become aware of a brand or...

Build an Effective Ecommerce Marketing Strategy

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Just like brick and mortar, ecommerce requires a multifaceted, well-thought-out marketing strategy in order to succeed. Fifteen years ago, you wouldn’t expect to simply...
Ryan-McFadyen

The two most important things to remember about influencer marketing

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Using influencers to build your brand’ credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing...
Karabo-Songo,-Brave-Group-CEO

It’s time for the youth to tell us how to work it

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“It’s all about the youth. We need to listen, encourage, connect and uplift.” This has been Dale Hefer’s mantra since taking over as Nedbank...
iconic-collective-announces-PR-service-division

Iconic Collective Announces New PR Service Division, Fableist & Co

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Agency expands service offering to include public relations offering Iconic Collective has expanded its service offering to include a PR division, Fableist & Co, adding...
Simba-Hozo Digital Specialist at Reprise Digital

The evolution of Mobile

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We all remember the first telephone we ever used, connecting with the person on the far end of that dialling tone. It was amazing...
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Google’s next big move: from search to discovery

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Google has focused on evermore precise targeting of advertising for almost as long as it has existed, but the growing power and maturity of...
Marcus-Matsi

Search Engines prioritise user experiences in 2020

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Search Engines are finally putting the user first – enhancing zero click searches, local searches and understanding content better than ever before. This is...

Embracing a self-service world to improve CX

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Irrespective of industry sector, 81% of customers want to take matters into their own hands and solve queries before reaching out to a...
SPARK Media's new Get-it-magazine-cover

SPARK Media launches industry focused Get It magazine

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At the end of last year, SPARK Media released its first media and advertising industry focused Get It magazine, modelled on the current popular...
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