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The Nedbank IMC 2020. Marketing Works. Or does it?

Right now, intangible brand assets are worth US$57.3 trillion globally. That’s A LOT of Rands. Yet, marketing still doesn’t sit with the grown-ups around...

Winners of the 2019 APEX awards and the end of an era announced

The highly anticipated annual APEX events were held on the 11th July in Johannesburg, where the Association for Communication and Advertising (ACA) hosted the...

Digital marketing in a third world country

As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various...

Marketing Achievement Summit explores ways to future-proof growing industry

Given the rapidly changing international marketing landscape, it is important that South Africa keeps up to date with global trends and there is a...

Marketing Achievement Awards winners announced

The winners of the inaugural Marketing Achievement Awards (MAA) have been announced, at a prestigious gala dinner at Sun City which was held on...

Future-proofing a singular Absa brand across diverse African operations

Absa will share marketing insights into what it takes to build a single brand across the African continent at the annual Marketing Achievement Awards...

Future-proof Marketing – Marketing with Meaning and Purpose

by Onyi Nwaneri, Marketing and Partnerships Executive from Afrika Tikkun On Thursday, 27 June 2019 Afrika Tikkun will be speaking on purpose-led marketing at the...

Lebo Madiba to head up Ogilvy PR

Ogilvy Johannesburg has announced Lebo Madiba as the new Managing Partner: Public Relations & Influence at the agency. Madiba is taking over from Joanna Oosthuizen,...

Four Ways in which Big Pharma Is Using Big Data

The history of data analysis can be linked as far back as the 19th Century and is associated with Frederick Winslow Taylor, referred to...

Marketing Achievement Awards finalists announced

The finalists for the inaugural Marketing Achievement Awards (MAA) have been revealed and the winners will be announced at a prestigious gala dinner on...
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