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Tis the season to prepare for holiday shopping

We’re already surrounded by festive season décor and most brands have been promoting their Christmas deals for weeks. Traditionally, this was done in stores,...

Linear journey mapping is dead

Over the years, a lot of very smart people in marketing and communication have spoken about the importance of customer journeys. Whether it’s at...

6 Helpful Holiday Marketing Tips to Drive Sales & Revenue

*This article was originally published on the Everlytic blog on 17 November 2021 Does your business have a holiday marketing plan? The holiday season is a great...

Nominations now open for 2021/2 Marketing Achievement Awards’ Rising Star and Marketer of the...

Between now and 17 December 2021, marketing professionals across the country are invited to nominate young, rising stars from within their organisations or partner...
When content and commerce collide

When content and commerce collide

In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during winter. The reason? TikTok....
Colin Ramparsadh, Business Unit Director at The MediaShop

Lessons from TV

Over the years we have learned a lot from TV, despite our parents often despairing that the hours and hours spent in front of...
Robbie Kearns, Senior Regional Vice President at Salesforce

How retailers are going digital-first this holiday season

For retailers this holiday season, everything is relative when you consider last year’s widespread lockdown of physical spaces and an accelerated shift to digital...

Pitfalls of neglecting your email delivery

Email marketers face a myriad of challenges in sending emails at scale and ensuring that as many as possible get read, whilst avoiding the...

Industry experts offer tips for businesses on how to prepare for the holiday season

According to Salesforce, global online revenue will increase by 7% this year. In other words, between November and December, online buyers are expected to...

5 Black Friday Online Marketing Ideas to Boost Your Revenue

It’s no secret: the pandemic has affected the way we do things and Black Friday has been no exception. To add to that, the...
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