Connection remains key to customer service, despite changing expectations
The role of customer service is fundamentally shifting amid changing customer behaviours, rising expectations and economic uncertainty.
Even as industry strategies and tactics evolve, the...
Top challenges in achieving consistent customer experience across franchise operations
A key factor in the success of franchising is its process model which defines how the operation works. Each franchise operates the same way...
Rosebank Mall supports small businesses – African Craft Market
The walkways at Rosebank Mall are alive with the colours of beadwork, clothing, jewellery, keepsakes and mementos every Thursday to Saturday this Heritage Month!
Now...
Humble designer to visionary global brand leader: Electrolux SA’s Marketing Executive cracks glass ceiling
As Michelle McGowan, Group Head of Marketing at Electrolux South Africa, considers her journey to breaking the glass ceiling this Women’s Month. She recalls...
The MediaShop shares predictions for 2022
The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal coalitions, lockdown restrictions and...
SA Marketing Industry Alliance launches Results of the WFA Global Diversity, Equity & Inclusion...
How the South African career ladder differs: findings from the first global marketing diversity, equity, and inclusion (DEI) census reveal exactly where the transformation...
REGENT’s MAHALABox makes sure South Africa’s most vulnerable don’t get lost in the digital...
One of the biggest hurdles facing South Africa’s many job seekers is access to vital online resources, including recruitment sites.
Stats SA reported in August...
Dialdirect & FoxP2: “You sent the wrong dude to space, Jeff.”
In 2012, Dialdirect Insurance boldly went where no other insurance company had gone before and featured the legendary William Shatner in its advertising campaign. ...
The thing about insurance advertising – why it’s time to do things differently
Naked has just launched a new video campaign titled “The Thing about Things”. The campaign highlights how insurance frees people from worrying about things,...
Kolisis call for fresh thinking after “a time of mayhem”
“We need to listen to what people dealing with challenging circumstances really need,” says Rachel Kolisi, co-founder of the Kolisi Foundation. This and other...
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