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AVBOB Campaign Optimises National Reach with Outdoor Network

Insurance and funeral service provider AVBOB has undertaken a national, geographically targeted approach to ensure maximum Out of Home (OOH) media exposure in partnership ...
When content and commerce collide

When content and commerce collide

In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during winter. The reason? TikTok....
Digital audio trailblazer, Jon Savage

Live broadcasting the new live experience

Is ‘live broadcasting’ the new ‘live experience’? According to Global Review Research, which projects the global video streaming market size will reach $223.98-billion by 2028,...
Colin Ramparsadh, Business Unit Director at The MediaShop

Lessons from TV

Over the years we have learned a lot from TV, despite our parents often despairing that the hours and hours spent in front of...
Dialdirect-&-FoxP2-You-sent-the-wrong-dude-to-space-Jeff

Dialdirect & FoxP2: “You sent the wrong dude to space, Jeff.”

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In 2012, Dialdirect Insurance boldly went where no other insurance company had gone before and featured the legendary William Shatner in its advertising campaign. ...
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The thing about insurance advertising – why it’s time to do things differently

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Naked has just launched a new video campaign titled “The Thing about Things”. The campaign highlights how insurance frees people from worrying about things,...
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Industry experts offer tips for businesses on how to prepare for the holiday season

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According to Salesforce, global online revenue will increase by 7% this year. In other words, between November and December, online buyers are expected to...
Bridget Fury, Interim Head of the SA Future Trust

SA Future Trust Brand Film Celebrates The Tenacity of SMMEs

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Integrated campaign and inspiring brand film champions small businesses The South African Future Trust (“SA Future Trust”) is shining a spotlight on the resilience of...
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PrimeCourts acquires brand activation rights to the SA Corporate portfolio and Killarney Mall

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Primedia Outdoor’s PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg....
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Winners of first ever Effie Awards South Africa Announced

The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa...
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