AVBOB Campaign Optimises National Reach with Outdoor Network
Insurance and funeral service provider AVBOB has undertaken a national, geographically targeted approach to ensure maximum Out of Home (OOH) media exposure in partnership ...
When content and commerce collide
In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during winter. The reason? TikTok....
Live broadcasting the new live experience
Is ‘live broadcasting’ the new ‘live experience’?
According to Global Review Research, which projects the global video streaming market size will reach $223.98-billion by 2028,...
Lessons from TV
Over the years we have learned a lot from TV, despite our parents often despairing that the hours and hours spent in front of...
Dialdirect & FoxP2: “You sent the wrong dude to space, Jeff.”
In 2012, Dialdirect Insurance boldly went where no other insurance company had gone before and featured the legendary William Shatner in its advertising campaign. ...
The thing about insurance advertising – why it’s time to do things differently
Naked has just launched a new video campaign titled “The Thing about Things”. The campaign highlights how insurance frees people from worrying about things,...
Industry experts offer tips for businesses on how to prepare for the holiday season
According to Salesforce, global online revenue will increase by 7% this year. In other words, between November and December, online buyers are expected to...
SA Future Trust Brand Film Celebrates The Tenacity of SMMEs
Integrated campaign and inspiring brand film champions small businesses
The South African Future Trust (“SA Future Trust”) is shining a spotlight on the resilience of...
PrimeCourts acquires brand activation rights to the SA Corporate portfolio and Killarney Mall
Primedia Outdoor’s PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg....
Winners of first ever Effie Awards South Africa Announced
The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa...
