LMX And Primedia Outdoor Launch Study To Measure Audiences Across 7 African Markets
LMX, a subsidiary of the Moving Walls Group and a provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a provider of OOH media...
Tickets for Effie Awards SA Gala and Summit on sale
The Association for Communication and Advertising (ACA) and Effie Awards South Africa have announced that ticket sales have opened for the first Effie Awards...
BAZ-ART team brings Adidas nothing is impossible tower to life
If you’ve been anywhere near the FNB Stadium in Nasrec, bordering on Soweto, you’ve probably seen the iconic adidas Impossible is Nothing cooling tower....
TDC Opens Entries for TDC68 Communications and Expanded 25TDC Typeface Design Competitions
TDC68 introduces new Design for Social Good category;
25TDC adds dedicated script categories with expert judges;
vibrant “counterspace” branding campaign by 2020 TDC winner Tereza Bettinardi.
The...
Boomtown encourages inclusion of ‘marketing for good’ elements in client campaigns
Boomtown, the agency behind the recent Stellenbosch University identity redesign, is actively encouraging its clients to rewrite their consumer communication strategies to include marketing...
The Resurgence of Single Source Data
After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and...
Feel-good tech to bring the magic back to retail, finds TBWA Future of Retail...
But retailers will need to blend the best technology offers, with the best real life brings
As increased vaccinations and less restrictive lockdown measures provide...
The MediaShop dominates at MOST Awards!
The MediaShop Johannesburg has taken top honours at the annual MOST Awards once again. This year, The MediaShop Johannesburg was crowned Full Service Media...
How micro and nano influencers are shaping ‘discovery’ purchases
Micro and nano influencers are at the heart of the shift from intent-based online research and shopping, to discovering new brands.
Marketing has always been...
If you think online gaming is just a game, you’re not part of the...
With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out - the shift...
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