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Articles of the week

Idea-Hive Data storytelling specialists

Turning Big Data into Even Bigger Stories

In data storytelling, as in life, there are two sides to every story. To the creatives responsible for telling the story, data is the...
1st-for-Women-launches-new-campaign---Weve-Got-You-Covered

1st for Women launches new campaign – ‘We’ve Got You Covered’

SA women encouraged to get out there – they’ve got this. Today, women have got more going for them than ever before and all fingers...
Andrew Nunneley, Director of Brand Strategy at New Media

The shape of content marketing

By Andrew Nunneley, Director of Brand Strategy at New Media Content marketing is at last taking its place at the top table. Most South African...
godaddy_logo_before_after

Help ensure your small local business gets found on Google

By Stefano Maruzzi, Vice President for EMEA at GoDaddy If you’re running a local retail or services business, you will know about the importance...
Andrew Dabbs, Digital Media Strategist at The MediaShop

Behind the Walled Gardens

Over the Easter period, I was fortunate enough to travel and see my 95 year old granny in the beautiful county of Sussex. Only...
MullenLowe-South-Africa-logo

MULLENLOWE SA tasked with rolling out SCHICK’S ‘THE MAN I AM’ campaign

MullenLowe South Africa recently added a new business win to its ever increasing portfolio of clients.  The Schick account win builds on the agency’s...
VML-South-Africa-logo

New research into state of marketing shows more money, more data and more pressure...

In the first of a new series of surveys into the role of chief marketing officers (CMOs) in South Africa, VML South Africa has...
Kaspersky-Lab-deploys-creative-video-marketing-campaign-to-support-its-flagship-B2B-product

Kaspersky Lab deploys creative video marketing campaign to support its flagship B2B product

Kaspersky Lab has launched a creative marketing campaign in collaboration with SLAVA creative agency,  driven by the talented Alberto Belli as a film director....
Miles-for-a-Million

Mountain biking from CPT to PTA – raising R1m for Good Morning Angels

Three mountain bike enthusiasts will be taking to the road – and dirt – on 3 April 2019, tackling a grueling route of about...
Kirsty-Dugmore-of-SugaSpice

Evidence Based Marketing – what is it and why do we need it?

The concepts of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing are enough to make any marketer head for the hills out of the sheer...
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