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Articles of the week


The rebirth of email as a marketing tool

New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and...

Applications to judge 2021 Effie Awards South Africa announced

The Association for Communication and Advertising (ACA) invites representatives of the marketing and communication industry to apply for consideration to be selected to  the...

2021 Effie Awards SA season call for entries

The Association for Communication and Advertising (ACA) has opened the call for entries for the 2021 Effie Awards South Africa. This is the first...

Jacaranda FM and East Coast Radio empower businesses with SoundInsights

After years of generating audience data and insights, Kagiso Media Radio has officially launched a first-party radio listener data collection service called, SoundInsights. SoundInsights offers...
Andrew-Bourne , Regional Manager - MEA, Zoho Corp

5 ways to write an engaging value proposition for your website

When it comes to selling newspapers, persuasive and relevant "above-the-fold" content has always been a necessity. The top half of the newspaper—the only part...

What analysing 10 billion emails shows business leaders

According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content...
Geoff Hardy, Head of Digital, Immersion Group

SA shoppers are online. Retailers need to meet them with an exceptional experience

Consumers are embracing the e-commerce experience in growing numbers and corporate South Africa is taking serious notice, according to Geoff Hardy, Head of Digital,...

It’s the end of the world as we know it (and I feel fine)

This iconic song from the American rock group, R.E.M. so aptly depicts the global upheaval we are currently experiencing. The Covid-19 pandemic has unquestionably...

Quantum computers and the cybersecurity risks they pose to South African businesses

Round-the-clock advancements in technology are reshaping business operations across the globe. However, businesses should think carefully about the possibilities and impact of transformative technologies...

Global brands question media transparency in Africa

In early 2017, P&G's chief brand officer, Marc Pritchard, delivered what was billed by Marketing Week as 'the most important speech in marketing.' He...
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