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Articles of the week

Brent-Haumann-Managing-Director-Striata

Intelligent orchestration and the 3D customer: Customer engagement trends for 2022

Businesses' interactions with their customers have changed dramatically over the last couple of years. And as a result of this shift, businesses have been...
business-strategy

16 tips for developing a strong business strategy

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Whether you’re leading a business or a business unit, or working as a freelancer, mastering business strategy is key to your success. And the...
Robbie Kearns, Senior Regional Vice President at Salesforce

How are product innovation and innovation in technology helping in the quest for digital...

According to the Salesforce 7th Edition State of Marketing report, the global pandemic has caused 86% of marketing organisations in South Africa to adopt...
The-Play-Your-Part-Awards-2021-001

The Play Your Part Awards 2021 open entries for Innovator of the Year award

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Innovation has been dubbed the "engine of growth and development" globally and for many countries that are working to remain competitive, improving innovation and...
SizweSihle Dlamini, Customer Experience Director, Hoorah Digital

Digital in 2022 and beyond: 5 trends that will bring big change

Sophistication of digital channels  By now it is well documented that the various COVID-19 lockdowns accelerated the more widespread adoption of a number of digital...
JD-Engelbrecht-MD-Everlytic

5 tips to selecting the right provider to power your email marketing campaigns

Delivering email at scale is a technically challenging endeavour, and getting it wrong could shut down the entire email communication channel. In fact, this...
WFA Global Diversity, Equity & Inclusion (DEI) Census

SA Marketing Industry Alliance launches Results of the WFA Global Diversity, Equity & Inclusion...

How the South African career ladder differs: findings from the first global marketing diversity, equity, and inclusion (DEI) census reveal exactly where the transformation...
Marius Greeff, Founder and Director of Turn Left Media

Turn Left Media congratulates South Africa’s 10 most followed companies on LinkedIn in 2021

LinkedIn Marketing has become an extremely important business tool. Besides LinkedIn being the favoured B2B platform, it can be used to generate leads, differentiate...
Tis-the-season-to-prepare-for-holiday-shopping

Tis the season to prepare for holiday shopping

We’re already surrounded by festive season décor and most brands have been promoting their Christmas deals for weeks. Traditionally, this was done in stores,...
Brent-Haumann-Managing-Director-Striata

Linear journey mapping is dead

Over the years, a lot of very smart people in marketing and communication have spoken about the importance of customer journeys. Whether it’s at...
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