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Articles of the week

Primedia-Outdoor

LMX And Primedia Outdoor Launch Study To Measure Audiences Across 7 African Markets

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LMX, a subsidiary of the Moving Walls Group and a provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a provider of OOH media...
Effie-Awards-2021-Tickets-on-Sale

Tickets for Effie Awards SA Gala and Summit on sale

The Association for Communication and Advertising (ACA) and Effie Awards South Africa have announced that ticket sales have opened for the first Effie Awards...
Ernest North, co-founder of Naked, the AI-driven insurance platform

Why online referrals are changing the marketing game, and how it benefits consumers

The best-loved brands of the digital age—Netflix, Uber, Airbnb—have powered their growth by scaling positive word of mouth. More than expensive advertising campaigns via...
the Marketing Research Foundation

The Resurgence of Single Source Data

After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and...
Des_Jones_Chief-Strategy-Officer-TBWA_South-Africa

Feel-good tech to bring the magic back to retail, finds TBWA Future of Retail...

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But retailers will need to blend the best technology offers, with the best real life brings As increased vaccinations and less restrictive lockdown measures provide...
Dashni Vilakazi, Managing Director at The MediaShop Johannesburg

Celebrate our cognitive diversity this Heritage month

South Africa is well known as being the Rainbow Nation for obvious reasons. We are not a homogenous people but rather a distinctly diverse...
David_Hallard_Daredevil_run_participant

IT’S BALLSY, IT’S BRAVE, IT’S BIGGER… AND IT’S BACK

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The once-off COVID-edition, national Hollard Daredevil Run 2021 is officially open for entries Get ready for the streets of your hood to be painted purple...
Wayne Bischoff, CEO at Mediamark

Building culture out of discontent

Culture is a shared ethos of an organisation; it is the glue that holds a business together. It is this intangible ‘thing’ that attracts...
Murray-Legg-of-Webfluential

How micro and nano influencers are shaping ‘discovery’ purchases

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Micro and nano influencers are at the heart of the shift from intent-based online research and shopping, to discovering new brands. Marketing has always been...
Will-we-be-returning-to-events-soon

Will We Be Returning to the Stadiums Soon?

The drive to reopen the Events Industry in South Africa focuses on providing safe and organised events. Early into lockdown, the Event Safety Council,...
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