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Articles of the week

Golf-Ads_luxury-brands-and-golfers

Golfers and luxury brands: a match made on the golf course

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Understanding what golfers want is the best way for brands to reach this highly desirable target market. Golf Ads™ Director Johan Scholtz reveals who...

Get ready for 24/Summer with Cell C

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Cell C has taken the wraps off its brand-new Summer Campaign, dubbed WIN24Summer aimed at revealing the many ways South Africans from all walks...
MTN-Shoppa-Show

Why Shoppa Shows induce trial and drive sales

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Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers, particularly those within the LSM...
The-future-of-customer-service

The Future of Customer Service

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Originally posted in: https://news.samsung.com/za/the-future-of-customer-service Are machines taking over? With the IoT, just about anything is possible, but don’t worry, it’s all about convenience and great...
Wynand Smit, CEO INOVO

Why poor customer service is killing your brand (and how to fix it)

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Thought Leadership peace by:  Wynand Smit, CEO INOVO South African businesses are faced with an exceedingly difficult task. They have to find ways to survive in...
APEX-Logo

Winners of the 2019 APEX awards and the end of an era announced

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The highly anticipated annual APEX events were held on the 11th July in Johannesburg, where the Association for Communication and Advertising (ACA) hosted the...
Makgotso-Sekete-Media-Strategist-at-The-MediaShop

Digital marketing in a third world country

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As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various...
Yvonne-Johnston-chairperson-of-the-Marketing-Achievement-Awards-council-opens-the-Marketing-Achievement-Summit_

Marketing Achievement Summit explores ways to future-proof growing industry

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Given the rapidly changing international marketing landscape, it is important that South Africa keeps up to date with global trends and there is a...
Marketing-Achievement-Awards-at-Sun-City-Super-Bowl-on-the-27th-of-June-2019

Marketing Achievement Awards winners announced

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The winners of the inaugural Marketing Achievement Awards (MAA) have been announced, at a prestigious gala dinner at Sun City which was held on...
MAA-SPEAKER-SUMMIT-PROFILES_Onyi-Nwaneri_FBOOK

Future-proof Marketing – Marketing with Meaning and Purpose

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by Onyi Nwaneri, Marketing and Partnerships Executive from Afrika Tikkun On Thursday, 27 June 2019 Afrika Tikkun will be speaking on purpose-led marketing at the...
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