A recent audit by Honeycomb revealed that Primedia Outdoor has been rated as a Level 1 BBBEE Contributor, the highest level attainable on the BBBEE Scorecard. It also achieved a 135% BBBEE Procurement Recognition Level.
With black ownership standing at 37.4% and 19.5% black women ownership, Primedia Outdoor scored an overall ownership total of 25. Ownership refers to the effective ownership of the company by African people particularly when it relates to their voting rights and economic interests in a company.
But as Dave Roberts, CEO of Primedia Outdoor points out: “We take our BBBEE credentials extremely seriously. For Primedia Outdoor transformation is not just about ticking a particular box, we’ve made a concerted effort to improve our scores across all of the BBBEE elements.
The BBBEE scorecard is made up of seven elements namely: Ownership, Management Control, Skills Development, Preferential Procurement, Supplier Development and Enterprise Development as well as Responsible Social Marketing and Communication.
Primedia Outdoor scored 14.74 for Management Control , which measures the effective control by black people in terms of participation on the board and in top management positions.
“We’ve done well in terms of Preferential Procurement, Supplier Development and Enterprise Development, scoring 35.63 for the initiatives we have to assist and accelerate the sustainable development of other companies,” said Roberts.
Meanwhile, Primedia Outdoor scored 17 for skills development, which looks at training programmes that have been implemented to improve the competency of previously disadvantaged employees and unemployed learners.
“The audit has been valuable in terms of identifying which areas we are doing well in and which areas we need to apply more effort,” said Roberts.
About Primedia Outdoor
Primedia Outdoor is one of the leading outdoor advertising media specialists operating within Sub Saharan Africa, with over 2980 billboards in South Africa and 4 373 faces located in 11 other countries across the continent.
Primedia Outdoor offers exposure across a mix of media types, including high end digital signs, airport advertising, freeway and suburban spectaculars and street furniture, as well as static advertising and video walls in malls. Their portfolio dramatically expanded in December 2014 with a major acquisition in Zambia and Zimbabwe. Primedia Outdoor provides flexible coverage across the entire socioeconomic spectrum, targeting cosmopolitan consumers in major urban areas through to those living in rural communities.