When advertising agency, Nelon, launched in Cape Town 2 years ago, they set out with the intention of creating something different to the traditional idea of an advertising agency. With a collaborative approach to projects, and a unique combination of business acumen and creative marketing ideas, in those 2 years, Nelon has proved itself to be a modern day agency.
A brand solution driven agency, Nelon has kept its edge through a combination of offering business strategy, smart marketing ideas and a flexible approach to projects.
The modern agency model
As the changing economic climate has impacted brands’ marketing budgets, so too have traditional agencies have been hard hit by having to restructure their staff to find the skills needed to satisfy their clients. What has emerged is the modern agency – one of collaboration.
Says Founder Chris Nel, “By working with other specialists as their skills are needed, Nelon is able to bring exactly the right team together for each of our projects, to facilitate the most effective solution for our clients. We can work within client’s budgets, without compromising the creative solution. Nelon is able to bring together a unique mix of business acumen and creative marketing ideas, to build brands and increase top-line growth. But it’s more than just freelancers working on a project. Each one goes above and beyond simply fulfilling the brief. It’s a real team effort. We are an agency of individuals.”
Not just a creative agency
Today’s clients are pushing for their agencies to have more of an understanding of business strategy, and marry this with their creative. With recently industry news highlighting the changes taking place within larger branded agencies, to adapt to this need and expectation of their clients, Nelon is fortunate to have always had this as part of their service.
“Nelon is a Brand Management Agency, with a strong focus on business development, driving growth through creative strategy. We’ve always understood that it’s about top-line growth for our clients. Why can’t a client have creative strategy that actually works for their business? Fulfilling that need is why I started Nelon.”
To find our more about Nelon’s brand and business services, visit www.nelon.co.za
ABOUT NELON:
Nelon is a Brand Management Agency with a strong focus on Business Development.
Specialising in brand consulting, brand solutions and business development, Nelon provides distinct, manageable methods that take our clients businesses to optimum heights. In essence, we align brand strategy and business development to create new opportunities for growth.
Branding is a process of connecting well-thought out strategy with inspiring creativity. Successful businesses continually adapt to changes in the marketplace, industry, and the economy. We will diagnose a situation quickly, and collaborate with our clients to create compelling brand ideas, efficiently.
Nelon’s expertise provides the full range of tools and services to develop and implement strong brands.
