After much deliberation, the 2017 AMASA Awards judges are thrilled to announce the shortlisted candidates for the 2017 AMASA Awards (Advertising and Media Association of South Africa). “The awards committee would like to extend our gratitude and congratulations to all the 127 candidates who entered this year, the standard of entries were some of the best we’ve seen,” said Wayne Bishop, Chairman of AMASA Joburg.
“The shortlisted campaigns are examples of work that the judges felt are worthy of recognition and who ultimately have a shot at winning a category Gold Award or the biggest award of the night the Roger Garlick Grand Prix. We are so looking forward to announcing the winners at the awards evening next week,” completed Bishop.
To all the shortlisted agencies and candidates, best of luck for the Awards, winners will be announced at a gala awards evening on 12th October 2017 at The Exclusive Hilton Sandton Ballroom. With the awards only a week away there are limited seats available, to secure your seat visit the website and buy your tickets http://amasa.nutickets.co.za/AmasaAwards
SHORTLIST:
Best Branded Content:
|
PHD |
Cell C – Break The Net |
|
OnPoint PR |
Nedbank Ke yona Ring of Steel |
|
OMD |
Standard Bank Africa Connected |
|
The Niche Guys |
CloseUp Toothpaste Make you move |
|
The Niche Guys |
All Things Hair (Dove & Tresemme’) |
Best Contribution by a Media Owner:
|
OMD |
Standard Bank Africa Connected |
|
MediaMark |
In the Know |
|
MediaMark |
Sun International Time Square Bandit |
Best Event / Experiential:
|
Halo Advertising |
Jacaranda More Music You Love |
|
M&C Saatchi Abel |
Heineken Up Your Game |
|
M&C Saatchi Abel |
Heineken Shape Your City |
|
TMI & 140 BBDO |
Dunkin Donuts |
Best Integrated: Financial:
|
Native VML |
Nedbank Passion Playoffs |
|
OMD |
Standard Bank Kidz App |
|
Native VML |
Nedbank See Money Differently |
Best Integrated: Public Service:
NONE
Best Integrated: Retail:
|
MindShare |
KFC Soundbite |
|
TMI & 140 BBDO |
Dunkin Donuts |
Best Integrated: FMCG
|
Starcom |
Lunch Bar New Wrapper |
|
MediaCom |
Ariel |
|
M&C Saatchi Abel |
Heineken Shape Your City |
Best Integrated: Media
|
Halo advertising |
Jacaranda More Music You Love |
|
TMI & 140 BBDO |
Dunkin Donuts |
Best Integrated: Travel, Entertainment & Leisure
|
MediaMark |
Sun International Time Square Bandit |
|
The MediaShop |
SA Tourism |
Best Online:
|
Native VML |
Nedbank Passion Playoffs |
|
MediaCom |
Gillette Venus |
|
Native VML |
Nedbank See Money Differently |
|
Platform5 |
Beacon Let the Hunt Begin |
Best Pro Bono / Cause Related:
|
Blood Lions |
LoveAfrica / Wildlands |
|
Havas |
She Loves Beer |
Best Social Media:
|
Halo Advertising |
Jacaranda More Music You Love |
|
Native VML |
Nedbank Passion Playoffs |
|
MediaCom |
Gillette Venus |
|
MediaCom |
Fantastic Beasts |
|
MindShare |
KFC Soundbite |
|
Levergy |
SuperSport Euro 2016 |
Best Sponsorship:
|
OnPoint PR and M&C Saatchi Abel |
Nedbank The Reimagination Project |
|
The MediaShop |
Cell C – Land that Call |
|
Levergy |
Audi Proteas |
|
Playmakers |
Coca Cola That’s Gold SuperSport |
Best Tactical Use of Media: (NEW CATEGORY in 2017 – Most Entries & Highly Competitive!)
|
Halo Advertisinig |
Jacaranda More Music You Love |
|
PHD |
SANBS – Stock Indicators |
|
OMD |
McDonalds |
|
Mark1 |
KFC Add Hope |
|
M&C Saatchi Abel |
Strongbow Butterfly Effect |
|
Hitch Digital |
Investec SAB Wealth |
Best Trade Marketing Campaign:
|
MediaMark |
In the Know |
|
MediaMark |
Gagasi “UN” Campaign |
|
Spark Media |
Print Fashion Week |
|
Ads24 |
Food for Thought |
Best Use of Mobile:
|
Hitch Digital |
Red Bull |
|
Mark1 |
KFC Add Hope |
|
Yonder Media |
GEMS Switch Campaign |
Best Use of Small Budget:
|
Hitch Digital |
Investec |
|
The Niche Guys |
Tresemme’ Fashion Week |
|
TMI |
HP Sauce |
Best Use of Technology & Data:
|
Halo Advertising |
Jacaranda More Music You Love |
|
PHD |
GSK – Follow the Flu |
|
Techsys Digital |
Windhoek Pure Beer Detector |
|
Mark1 |
KFC Add Hope |
|
Native VML |
Nedbank See Money Differently |
Ignition (Student Awards):
|
Vega |
Wellness Warehouse |
|
University of Johannesburg |
101 Uses of Prestik |
|
University of Johannesburg |
Chappies |
|
University of Johannesburg |
One & a Half Bags |
JUDGES:
The 30 marketing and advertising architects who will ultimately decide who the 2017 winners are:
1. Carmen Murray
2. Richard Lord
3. Bogosi Motshegwa
4. Michael Pearce
5. Ricky Hendriks
6. Nikki Lewin
7. Casey Jade Malone
8. Itumeleng Mokgadinyane
9. Matthew Arnold
10. Mark Botha
11. Michelle Randall
12. Anke Nel
13. Memoria Masilela
14. Mona Radley
15. Wandisile Nkabinde
16. Andrew Dabbs
17. Belinda Cooper
18. Didi Okoro
19. Nabil Abdool
20. Binita Jihna
21. Mike Van Tonder
22. Kelvin Storie
23. Kgaugelo Maphai
24. Darren McKinnon
25. Vista Kalipa
26. Sean Press
27. Wicus Swanepoel
28. Kevin Ndinguri
29. Lerato Tsotetsi
30. Taryn Hood
For more information about the shortlisted candidates and the awards ,please visit the AMASA website: http://www.amasa.org.za/ceremony-2017/amasa-awards-2017-shortlist-2/
For more information about the awards visit the website: http://www.amasa.org.za/
About AMASA
The Advertising Media Association of Southern Africa (AMASA), is a registered Section 21 company, and since its inception as a professional body in 1971, has been at the forefront of media education and training in South Africa. Over the past 43 years, the association has evolved from the informal monthly gatherings of the 70’s to the organised structure it is proud of today. The core aim of AMASA is to focus on the education levels of those with an interest in the media, marketing and advertising industry, with a view to improving knowledge and skills in media decision making techniques and their use. Other key educational facets include partnerships with tertiary institutes such as AAA and Red & Yellow, The AMASA textbook, AMASA seminars and talks as well as various essential fundraising activities. AMASA also celebrates great work within the industry via hosting the AMASA Awards to reward those in the industry who raise the bar. AMASA has two divisions, a Johannesburg and Cape Town Chapter, each team steering the organistion in the relevant city to the local membership and industry. The Cape Town chapter runs the coastal arm of the organization in the Mother City focusing on growing and knowledge sharing amongst the agencies and media owner in this region.
