YOUKNOW, a leading provider of data-driven marketing solutions, announced today the launch of its First Party Data Centre of Excellence. The new centre will provide clients with access to advanced data management strategies and education programs designed to help them leverage the power of first-party data.
As part of the launch, YOUKNOW has partnered with mParticle, a leading Customer Data Platform (CDP), to make it easier for clients to leverage the latest tools and technologies for collecting, managing, and activating first-party data.
“We are excited to partner with mParticle to offer our clients best-in-class solutions for managing and activating first-party data,” said Kelvin Jonck, CEO of YOUKNOW. “Our First Party Data Centre of Excellence will help clients unlock the full potential of a 360-degree view of the customer and drive better business outcomes.”
About mParticle
mParticle makes it easy to manage customer data along the entire product and customer lifecycle. Teams across companies like Starbucks, NBCUniversal, Spotify and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.
“Implementing a first-party data strategy is critical for building strong customer relationships and supporting data privacy,” said Paul McCord, Senior Director of EMEA Partnerships at mParticle. “YOUKNOW’s First Party Data Centre of Excellence will help organisations develop their first-party data set and partner with data platforms such as mParticle to unlock the value of their data.”
In addition to its partnership with mParticle, YOUKNOW offers First Party Data Strategy workshops designed to help clients develop comprehensive customer data management and activation plans. These workshops will cover a range of topics, including potential data sources, data governance, data quality, and data activation.
Finally, YOUKNOW is launching a C-Suite Education series focused on the “First Party Data Revolution”. This series will provide senior executives with the knowledge and tools they need to lead their organisations through:
- understanding why these kinds of First Party Data strategies are more important now than ever,
- how to show a return, by focusing on existing and returning customers,
- how to find new audiences, by understanding your current customers better, and
- navigating the transition to a zero/first-party data-driven model.
“We believe that understanding your customers through the data that they share with you on a daily basis is the heart to creating the perfect relationship with them,” said Jonck. “Our First Party Data Centre of Excellence is designed to help our clients stay ahead of the curve and leapfrog their competition.”
For more information about YOUKNOW’s First Party Data Centre of Excellence, reach out to centreofexcellence@youknow.co.za
