Viacom International Media Networks (VIMN Africa) has won a remarkable 15 awards in two prestigious marketing award ceremonies held on the same night in Johannesburg last week Thursday, 9 November.
VIMNAfrica channel brands – MTV, MTV Base, Comedy Central and BET – were collectively awarded 14 accolades, including five Golds, at the recent PromaxBDA Africa Awards which rewards excellence in the media marketing space. Throughout the world, the PromaxBDA Award competitions are regarded as the most prestigious awards for creative and innovative endeavour in this field.
MTV also took a silver award at the Assegai Awards, which acknowledge integrated marketing campaigns that deliver exceptional results. An Assegai Award recognises breakthrough strategy, creative brilliance and outstanding outcomes in all direct marketing media.
The winning VIMN Africa campaigns are:
PromaxBDA Africa Awards 2017
Gold
- Best Design Without Footage – Comedy Central – Game of Comedy (theProject)
- Best News and Current Affairs Promo – Comedy Central – The Daily Show Sing a Long (theProject)
- Best Image Promo for Television or VOD Platform – Comedy Central – Game of Comedy (theProject)
- Best Use of Humour in Promotion – Comedy Central – The Daily Show Sing a Long (theProject)
- Best Weekly Wonder – MTV Base – MILF Weekend (Fairchild)
- Best Title Sequence – MTV Base – MAMA (Fairchild)
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Silver
- Best Sponsor/Brand Integration Spot – MTV Base – MAMA (Fairchild)
- Best Branding Design – MTV Shuga Down South – The Kinetic
- Best Logo Design – Comedy Central – Famous Last Words (Fairchild)
Bronze
- Outstanding Design in Promotion – MTV Base – MAMA (Fairchild)
- Best Design Without Footage – MTV Base – MAMA (Fairchild)
- Best use of Digital – MTV Base – VJ Search (Fairchild)
- Best Logo Design – MTV Base – MAMA (Fairchild)
- Best Use of Social Media – Comedy Central – Game of Comedy (theProject)
Assegai Awards 2017
Silver
- Media (Social Media Platforms) – MTV – FCK#HIV (Ogilvy)
Says Alex Okosi, Executive Vice President and Managing Director for Viacom International Media Networks Africa (VIMN Africa): “At VIMN Africa, creativity is at the heart of everything we do. I continue to be inspired and excited about the great work that we produce through creative integrated campaigns that deliver great value and solutions to our audiences and clients respectively”.
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ABOUT VIACOM INTERNATIONAL MEDIA NETWORKS AFRICA (VIMN) AFRICA
Multimedia entertainment powerhouse VIMN Africa offers the most comprehensive international broadcast portfolio on the African continent, reaching more than 100 million viewers across 48 territories in Africa. VIMN Africa currently comprises 10 separate TV channels and 5 consumer websites, as well as multiple mobile and social media sites. The company’s African business interests include content production and distribution; spot sales, 360-degree sponsorships, events, mobile, digital and consumer products.
