ADreach honours creativity at the Loeries

Loerie judges gave the ADreach Street Pole award to Ogilvy Cape Town for Stimorol’s Mega Mystery, ‘You Decide the Flavour’.

_{“The campaign concept and medium worked perfectly together,” says, Brad Fisher, ADreach CEO. “This was a seamless combination of creative thinking and tactical media selection. It’s a level of creativity that ADreach supports wholeheartedly.”}

_{The ADreach Integrated Campaign Award also went to Ogilvy Cape Town for Carling Black Label ‘Be the Coach’.}

_{This year’s Grand Prix winner, South African Breweries, will receive R100 000 worth of Street Pole Ad media space with ADreach.}

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_{The ADreach Street Pole winner will automatically be entered into the Outdoor Advertising category at the Cannes Lions International Festival of Creativity. They also receive an all-expenses-paid trip for two to the event in Cannes.}

_{*For information on street pole advertising visit www.adreach.co.za or phone 0861 222 123.}