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Claire Cobbledick, Associate Director at Accenture Song, South Africa

AI is the inspiration for a new frontier in creativity

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OPINION In the past decade, marketing has increasingly become obsessed with efficiency and optimisation as the digital era added new dimensions of performance tracking, conversion...
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The ACA Launches a Podcast for the Curious and Committed

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The ACA has launched ADventures, a bold new podcast created to inform, inspire and ignite conversation across the South African marketing and communications industry....
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Effie Academy Launches in South Africa

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Effie Academy is now live in South Africa, bringing world-class marketing education to professionals and students alike. Two flagship programmes – Effie Fundamentals and...
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AI in Advertising Forum: Industry Urged to Understand, Apply, and Act

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The Association for Communication and Advertising (ACA) hosted its first-ever AI in Advertising Forum at the WPP Campus in Johannesburg on the 13th March...
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Why ‘candour creators’ are the future of influencer marketing

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Many brands have been burned simply by aligning their product with the wrong influencer. Don’t risk alienating your audience by force-feeding them influencers who...
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Mall Ads Unveils Iconic New Wall Site at Menlyn Park Shopping Centre

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Mall Ads™, a leading brand under the Provantage umbrella, has partnered with Pareto Limited, one of South Africa’s top-ranking property developers to launch an...
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