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AI in Advertising Forum: Industry Urged to Understand, Apply, and Act
The Association for Communication and Advertising (ACA) hosted its first-ever AI in Advertising Forum at the WPP Campus in Johannesburg on the 13th March...
Why ‘candour creators’ are the future of influencer marketing
Many brands have been burned simply by aligning their product with the wrong influencer. Don’t risk alienating your audience by force-feeding them influencers who...
Mall Ads Unveils Iconic New Wall Site at Menlyn Park Shopping Centre
Mall Ads™, a leading brand under the Provantage umbrella, has partnered with Pareto Limited, one of South Africa’s top-ranking property developers to launch an...
ACA to Host AI in Advertising Forum: Exploring Impact, Innovation, and Industry Readiness
Artificial intelligence is no longer a futuristic concept—it’s here, and it’s reshaping the advertising and creative industries at an unprecedented pace. But beyond the...
6 Trends shaping the future of digital out-of-home advertising in 2025
With programmatic advancements and an increasing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry is rapidly evolving. These six trends offer a glimpse...
5FM Bags station of the year nomination, 14 other nominations and 2 Bright Star...
5FM, SA’s favourite youth radio station, has bagged a Station of the Year nomination, along with 14 further nominations and 2 Bright Star Inductees...
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