Street-pole ad company ADreach is offering advertisers the opportunity to implement ‘brand ownership’ on the streets in which they advertise.
The street-pole specialist has introduced Exclusive Zone advertising. Brands can now ‘own’ the street on which they place their street pole ads and are able to book long series of boards without limitation to the number.
It stands to reason that an owned area, or ‘zone’, in which a brand has exclusive advertising rights, negates competitor clutter allowing consumers to absorb the advertised message.
All street-pole adverts in the zone include a customised activation, with an “impressive effect”.
*For additional information phone 0861 222 123. www.adreach.co.za.