Ads24 is proud to announce Rudie Brits, from OMD Johannesburg, as the winner of its popular online Diski competition, which was live on its website for the month of September.
The competition was launched as part of a Kasi Flava series of activations in Johannesburg, Cape Town and Durban, which served to highlight the opportunities provided by key players in the mass-market arena ̶ Daily Sun, Die Son and Soccer Laduma.
The aim was to get agencies to experience the market first hand and to engage with the idea of thinking beyond just print or digital. #Ads24diski competition was designed to educate media agencies about the mass market by engaging in content in a way that the mass market enjoys receiving it.
Agency members were invited to take part in the competition which put them in line to win an exciting Soccer Experience for two in Moscow, Russia in 2018. All that contenders had to do was pick a team, take a shot at the goal and enter the running by sharing their score on social media, with the #Ads24diski to qualify.
“It feels amazing to have won, but I’m also relieved [it’s over]as the game included formidable contenders,” says Brits. “The game functionality was simple and effective, creating the opportunity for continuous engagement.”
When asked if he had learnt more about the potential of the mass market as a result of the interactive experience, Brits responded, “Absolutely, via snippets of information during gameplay and the information presented when sharing results onto social media. I believe multimedia advertising adds flexibility, instant gratification and cost effective results to a client campaign.”
The online game proved quite addictive to agency contenders. From the go live date to 30 September, 2530 games were played with over 13 337 goals scored. This was done over 32:34:40 hours of actual game time.
The social media engagement that resulted was a great success with a total of 225 Facebook shares and 436 tweets reported.
”Ads24 prides itself on being innovative, creative, exciting, engaging and most importantly on our ability to improve and add value to consumer experience at all times,” says Ads24 Brand Manager Marise van der Lith. “Congratulations to our winner, Rudie Brits, and a huge thank you to everyone who played #Ads24Diski.”
About Ads24
Ads24 reaches six in ten South Africans, including print and digital readers. Ads24 touches the lives of over a half of all South Africans adults. While it is important to identify the size and segment the audience, looking at how Ads24 engages with its readers, is equally as important.
Ads24 is part of the Media24 Group representing 97 newspaper titles. From Dailies to Sunday papers to locals, Ads24 reaches almost every target segment in South Africa, no small achievement in such a diverse country. The most exciting element is how these titles become part of the community that Ads24 serves.
A news reader is an engaged reader. Ads24 news brands play an important and unique role in the daily lives of their readers. Ads24 sees beyond the numbers, beyond the market segments, to connect with the people on a personal level. Ads24 has the stats, the numbers, but also the insights.
