With a wide range and reach of publications across the mass market, Ads24 has proven itself time and again for providing innovative 360 platforms that allow its clients to get their message across effectively, providing great return on investment through tailored campaigns across digital and print.
An example of a campaign, where 360 degree integration was successfully implemented, was when Ads24 and Soccer Laduma teamed up with Phumelela, South Africa’s leading betting operator to expand Phumelela’s in-press betting vertical, Soccer 6.
Watch how Ads24 can tailor 360 campaigns to suit your brand.
The campaign provided Soccer Laduma fans with the Soccer 6 fixtures as well as related content across digital and print. The innovative 360-degree multi-platform campaign included a user interface for fans and incorporated innovative and flexible platform techniques to get fans on the field. It also integrated the editorial content with weekly press, digital, social media and video content on Soccer Laduma TV and Facebook Premium display ads were used to maximise brand impact and drive traffic.
“We are experts at content creation and marketing, which is enjoyed by readers, viewers and advertisers because the content is not perceived as being a hard sell. It works very well for a campaign like Soccer 6 as we can integrate the message across all of our platforms,” said Peter du Toit, Soccer Laduma Editorial Director.
The Soccer 6 campaign scores were phenomenal from kick off in August 2016 to match end in April 2017. Premium display ads saw an overall click through rate that was twice the national average. The campaign included a Match Centre, a tailored betting button for Soccer Laduma online, which became an appointment view for fixtures and betting opportunities. It worked so well that after eight weeks the Soccer 6 website was unable to handle the volume of traffic.
“We are at an advantage of being able to execute multi-platform campaigns effectively, coupled with the great relationship we have with our readers,” Du Toit said. “We love soccer and our readers love soccer, so that’s the ultimate recipe for a successful relationship and by continuing to listen to our readers and through ongoing research by our research department we can translate that success to our advertisers.”
Ads24’s campaigns are successful because the team is passionate about taking clients’ brands to the heart of their community; the platforms are results driven; they incorporate live data analytics, live campaign optimisation and live campaign element monitoring; all based on the needs of clients with the target audience in mind.
Ads24: your gateway to the Mass Market
To help advertisers optimise their campaigns to the mass market, Ads24 has developed three packages ̶ Starter Pack, Booster and Premium ̶ to highlight the multiplatform ability of Soccer Laduma, Daily Sun, Die Son and Kick Off to reach the highly sought after kasi market.
The packages offer a mix of digital, print, advertorials, social media, banner ads, sponsored sections strip ads and mobi, which we can tailor to innovative multi-platform solutions for our clients.
To find out more contact your Ads24 representative.
Remember to follow Ads24 @Ads24_News .
About Ads24
Ads24 touches the lives of over a half of all South Africans adults. While it is important to identify the size and segment the audience, looking at how Ads24 engages with its readers, is equally as important.
Ads24 is part of the Media24 Group representing 97 newspaper titles. From Dailies to Sunday papers to locals, Ads24 reaches almost every target segment in South Africa, no small achievement in such a diverse country. The most exciting element is how these titles become part of the community that Ads24 serves.
A news reader is an engaged reader. Ads24 news brands play an important and unique role in the daily lives of their readers. Ads24 sees beyond the numbers, beyond the market segments, to connect with the people on a personal level. Ads24 has the stats, the numbers, but also the insights.
