Ads24 snapped up two hefty accolades at this year’s MOST Awards, proving that they are among the best-of-the-best in the industry. The company won the Media Owner of The Year in the newspaper category and came second in the overall The Media Owner of The Year Award.
The MOST Awards are an annual celebration that recognises excellence in service delivery, knowledge and innovation in the media industry. The awards are based on a survey that rates and ranks over 150 media owners and media agencies in South Africa, based on the following criteria:
- Knowledge of own brand
- Sales service delivery
- Knowledge of client brands
- Innovation
- Administration service delivery
- Involvement
Over 300 participants from large, medium and small sized agencies from the major metropolitan areas of Johannesburg, Durban and Cape Town participated in the media owners section of the MOST survey, which means that Ads24 was being rated by experienced professionals from within the industry. Commenting on the awards in The Media magazine, researcher Brad Aigner said: “The team achieved very high scores across all six of the rating criteria and impressively achieved the best criteria score among all media owners against the criteria ‘knowledge of client brands’ and ‘innovation’.”
Some of the quotes from survey participants included: “Ads24 constantly innovates through linking print and digital for 360 campaigns. They are also one of the media owners championing innovation in content marketing …”; “Working with Ads24 is a dream! The involvement of their staff on my campaigns whenever I book with them is amazing …” and; “They are the best! Simple.”
Commenting after the awards, Ané Honiball General Manager for Ads24 said: “It is an honour to have been recognised for a job well done and we are delighted to have received these accolades. The awards go a long way to show that our passionate, creative and innovative team are on the right track to consistently improve our service to clients.”
About Ads24
Ads24 reaches six in ten South Africans, including print and digital readers. Ads24 touches the lives of over a half of all South Africans adults. While it is important to identify the size and segment the audience, looking at how Ads24 engages with its readers, is equally as important.
Ads24 is part of the Media24 Group representing 97 newspaper titles. From Dailies to Sunday papers to locals, Ads24 reaches almost every target segment in South Africa, no small achievement in such a diverse country. The most exciting element is how these titles become part of the community that Ads24 serves.
A news reader is an engaged reader. Ads24 news brands play an important and unique role in the daily lives of their readers. Ads24 sees beyond the numbers, beyond the market segments, to connect with the people on a personal level. Ads24 has the stats, the numbers, but also the insights.
