#5StarYouFest
In June 2017, Cadbury 5Star launched the most lit competition where consumers stood the chance to win a CUSTOMISED Global Music Experience to the value of R250 000.
This amazing prize was awarded to Tsietsi Vilakazi, who found out that he is about to embark on an adventure that he will remember for the rest of his life!
30-year-old Tsietsi, who resides in Kyalami, Johannesburg, is a huge fan of Cadbury 5Star, “I thought it was a joke when I received the call. When I was told I was the final winner, the first thing I wanted to do was call my fiancé and tell her the good news.”
So, the question everyone is dying to ask is: which music festival has Tsietsi chosen to attend and who of his lucky friends and family is he taking with him? He has chosen to travel to California to attend one of the most renowned music and arts festival to watch one of his favourite artists – Beyoncé. Tsietsi will be travelling with his fiancé and two very lucky friends.
What made this competition truly unique was that fact that the winner could attend any music festival or concert in the world, as well as the fact that the prize also included flights, accommodation, airport transfers, VISA allowance and spending money!
Throughout the competition period (01st June to 31st July 2017), consumers also stood a chance to win weekly and daily prizes which included: Beats by Dre Solo Wireless Headphones, Fujifilm Instax Cameras, Portable Bluetooth Speakers and Instant iTunes/Google Play gift cards.
“We were so excited to offer this customised prize experience to our loyal fans,” says Grant van Niekerk, Mondelez SA Category Director for Chocolate, “We are delighted with how this competition went and we wish Tsietsi an amazing holiday with his family and friends – and don’t forget to take lots of pictures!”
Cadbury 5Star – chewy golden caramel wrapped around a core of delicious, soft chocolate cream and crunchy biscuit balls – is available in selected stores nationwide.
For more information on the competition follow @CadburyChocbar on Twitter or like us on https://www.facebook.com/Cadbury5StarSA – #5StarYouFest
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelez International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.
About Mondelez South Africa
Mondelez South Africa is the largest confectionery business in South Africa, enjoying market leadership in the chocolate, chewing gum and bubble-gum categories. The company’s portfolio includes some of the largest snacking brands in the world, such as Cadbury Dairy Milk, Halls, Oreo and Stimorol gum. In addition, Mondelez SA is the custodian of iconic and well-loved local brands such as Chappies bubble gum, Chomp, Lunch Bar and Dentyne chewing gum. The company has a presence in a number of countries in Southern, Central and Eastern Africa where it invests in growing these markets.
