Helping those in need is one of the best feelings in the world, especially for a magical night, like your Matric Farewell. Preparing for the big night can be a nightmare if you don’t have all the elements to make it a night to remember!
During July 2017 Cadbury P.S. challenged South Africans countrywide to donate their pre-loved dresses and suits to less fortunate girls and boys across the country, through the #PSLoveToGive campaign.
With 1205 dresses and suits collected, South Africans rallied together and dug in their cupboards to make the Matric Farewell for the class of 2017 a night they could enjoy with their friends.
A partnership with The Space clothing stores provided accessible drop-off points for those wanting to contribute nationwide. Hot FM ran a radio campaign throughout the month to ensure that Gauteng was aware of the campaign. Additionally, boosting the dress collection drive from a media and influencer point of view, was actress Hayley Owen, Hot FM Radio DJ Andy Leve, and Smash Afrika from YFM, who worked tirelessly with celebrity and corporate partners to drive even more donations.
“We couldn’t be more proud of this campaign and how much joy we have brought to the youth” says Grant van Niekerk, Mondelez SA Category Director for Chocolate “The success of this campaign would not have been possible without the help of fellow South Africans and our partners. We are overjoyed with the amount of dresses and suits we have collected and can’t wait to make the Matric Farewell for 2017 a night to remember”
The dresses and suits will be sent to The Fairy Godmother and The Cinderella Project, which will host days to distribute the dresses and suits to young men and women all over the country.
To get more information about the campaign, visit the Cadbury P.S. Facebook page or follow us on Twitter on @CadburyPSBar.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelez International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.
About Mondelez South Africa
Mondelez South Africa is the largest confectionery business in South Africa, enjoying market leadership in the chocolate, chewing gum and bubble-gum categories. The company’s portfolio includes some of the largest snacking brands in the world, such as Cadbury Dairy Milk, Halls, Oreo and Stimorol gum. In addition, Mondelez SA is the custodian of iconic and well-loved local brands such as Chappies bubble gum, Chomp, Lunch Bar and Dentyne chewing gum. The company has a presence in a number of countries in Southern, Central and Eastern Africa where it invests in growing these markets.
