Home Out of Home Commuter and Rank TV – Location based advertising for Nando’s

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Out of Home

Commuter and Rank TV – Location based advertising for Nando’s

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20th December 2012

images_2012_December_2012_Nandos_Nandos_promo — Nando's is using 20 store locations for smart ads/location based advertising on taxis.

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Nando’s combined Commuter and Rank TV to target commuter market.

Combined for effectiveness

Taking advantage of the new alliance between commuter TV channel MASSIV 3GTV and Rank TV, Nando’s is using 20 store locations for smart ads/location based advertising on taxis.

Visual and audio

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Thabang Ramogase, Nando’s SA marketing manager says, “We live close to our brand and now we are able to talk to commuters travelling close to our stores with both a visual and an audio reminder of just where to find the chicken that they love best.”