We are pretty sure everyone realises how important Facebook is these days. From communicating with your friends. To keeping up with current trends and the goings on. But, Facebook can be really good for your business as well. From a point of view, one of the reasons businesses fail is the ability to attract customers. This is one of the areas that Facebook could possibly assist in growing small or even large businesses to expansion.
Facebook builds a bridge to the global mobile economy for South African businesses
Facebook is reportedly supporting South African businesses that want to grow internationally by providing them with powerful new tools and resources that enable them to connect with people in new countries. These possible new solutions help small businesses become large and local businesses become global.
More than 1 billion people are claimed to be on Facebook and are connected to at least one business in a foreign country, and 1.57 billion people visit Facebook each month on mobile devices. It is understood that in South Africa, 52% of people on Facebook are connected to a business in a foreign country and 63% are connected to a South African company.
Businesses can now apparently use a new feature in the Lookalike Audiences tool to reach customers in new countries who are similar to their existing ones. They can do this by seemingly uploading a list of existing customers or high-potential leads.
Following the explanation, advertisers with website conversion or mobile app install objectives will be able to use Facebook’s extended location targeting capabilities by selecting a worldwide region or trade zone. Facebook will reportedly deliver ads to selected regions and then supposedly optimise delivery to the countries with the greatest return.
Facebook is saying that they will also introduce solutions to help businesses optimise their global campaign strategy, including webinars on international marketing with Facebook and a possible handbook on finding the right customers in new countries.
Says Nunu Ntshingila, Head of Africa Facebook: “In today’s globally connected world, mobile technology creates new opportunities for businesses to find more customers in other countries. On mobile, and on Facebook, people engage with the things that matter to them even outside their home countries making it an exciting way for small businesses to build a global community as easily as they could connect with people who live just down the road.”
More information can be found by clicking here to read more on the blogpost.
