Many successful campaigns have been executed using the InspiHer product range, prompting an invitation to the Unilever Media Day 2019. Media owners showcased their offerings and the audiences that they could potentially reach to Unilever marketing and brand teams. Attendees were asked to engage with the various products in fun and exciting ways, to execute potential synergies between Unilever brands and publisher products.
Hive Digital Media’s team, a division of Caxton CTP, focused on getting the audience to better understand and engage with InspiHer. InspiHer is a dynamic women’s online lifestyle network. A variety of content types are created specifically for the clients’ target audiences with key segments used to target individual users. Our journalists create engaging content that really talk to the needs and interests of our female users. We are able to distribute the content across a brand-safe environment to female-interest categories across the Caxton network. Through our understanding of the tone and style of each publication, we ensure the content is seamlessly integrated into the format of each branded platform. Hive Digital Media’s online magazine All4Women is core to the InspiHer network. All4women produces content which is distributed across a variety of women’s focused publications within the Caxton business. These include Essentials, Vrouekeur, Bona, People and Woman&Home.
Hive Digital Media’s activation involved welcoming guests to our stand to engage with our stunning display of themed bags. Each bag represented an audience which could potentially be reached through the InspiHer network. The various bags represented education, fashion, beauty, food, health, parenting and home & décor.
Over a hundred guests visited our stand and completed an online quiz describing which Unilever brand they represented. Based on their answers they were matched with one of our audiences. In addition, the activation included infographics in snapper frames detailing the different audiences. By sharing this information brand managers could get a better understanding of the type audiences Hive Digital Media could provide using InspiHer and were able to emphasize multi-dimensional nature of these audiences.
Each guest who filled in their details after the quiz was automatically entered into a lucky draw to win one of the various bags on our stand. All the bags were eventually given away to a group of very happy winners a perfect end to an amazing day of information sharing and product alignment.
Brands interested in reaching an engaged female interest audience using our InspiHer offering can contact the Hive Digital Media team and request a presentation. Email or phone us on info@hivedigital.media/ +27 10 492 8329. For further insight visit our new website www.hivedigital.media.
