The Advertising Media Forum (AMF) has announced that Koo Govender has been appointed as the industry body’s Chairperson for 2017/18. Board members comprise senior representatives from media groups around the country, each accountable for their own portfolio.
“I’m extremely humbled to be appointed in this role, especially taking into consideration the very exciting, albeit challenging media landscape we find ourselves in,” says Koo, also CEO of media agency, the Dentsu Aegis Network. “The AMF has a crucial role to play in this industry in terms of both representing all media agencies but also holding our fellow agencies accountable to the issues of transparency, research, talent and transformation amongst others.”
Before joining the Dentsu Aegis Network, Koo held the position as first female CEO at the VWV Group and has spent more than 20 years in the broadcast and media industry, including the role of Corporate Marketing & Communications Director at Mnet.
“I’m very pleased to say that our current board is a young, diverse group of media professionals, each very passionate and committed to the media and advertising industry,” she says. “We’re working on several excellent initiatives, one of which includes up-skilling current young media agency professionals, which we’ll report back on in due course.”
Koo recently had the opportunity to judge Cannes Lions 2017, Loeries 2017 as well as AdFocus 2017 in the Media and Innovation category. “I’m extremely passionate about this ever changing, ever innovating industry of ours and I’m proud to represent the AMF as a vital cog.”
For more on the AMF visit www.amf.org.za
The role of the AMF is to enhance and upgrade the quality of professionalism in the media industry while encouraging wider participation across the board. It also seeks to make meaningful contribution at all levels, including national legislation, towards the development of sound national media policies.
