The world’s largest pizza brand is changing simple pizza boxes into Red Reading Boxes in Africa as part of its global initiative to get children reading.
The Pizza Hut African Literacy Project, the company’s new traveling campaign to get more of Africa’s children reading, came back to South Africa today after a marathon visit to ten countries on the continent. Dubbed the “Slice of Africa” journey, the project takes Pizza Hut Africa General Manager Ewan Davenport and his team across Africa to 14 cities in 12 countries in 22 days on a route map that follows the shape of a giant pizza slice.
The campaign is Pizza Hut Africa’s contribution to the company’s global initiative called
Pizza Hut: The Literacy Project. Established in 2016, Pizza Hut: The Literacy Project was created to encourage literacy through providing reading resources and engaging customers to make a difference for the cause. In its first year, the global campaign impacted 15.9 million people and distributed more than 275,000 books and educational resources to communities in the U.S., Brazil, Canada, Costa Rica and South Africa.
“So far it’s been a phenomenal journey and one that I won’t soon forget. We have shared the joy and power of literacy with children across Africa, and look forward to the seeing this initiative grow,” says Davenport. “As 280 million people in Africa cannot read, this campaign has proven more relevant than ever. Literacy and reading can be real bridges to opportunity, and we’re focused on using our growing restaurant footprint in Africa to make a difference in the communities we serve.”
Click here to read more about the Ghandi Square #SliceOfAfrica launch in Johannesburg today