The Ekurhuleni Municipality has awarded a tender for the design, manufacture, supply, erection and maintenance of 340 street-name advertising signs to Primedia Outdoor for the next four years.
The municipality oversees the East Rand of Gauteng, which extends from Germiston in the west to Springs in the east and Nigel in the south and includes Kempton Park, Boksburg, Benoni, Brakpan, Edenvale and Bedfordview.
Primedia Outdoor held the street-name advertising tender from 2013, but had to re-submit when it expired in July 2016. The new tender will see Primedia Outdoor’s responsibility for the Ad-lite signs extending to 30 June 2021.
“We are delighted to have won this tender for the second time in a row,” says Kennedy Tshabalala, Executive: Rights & Development. “It’s really a win-win situation for Primedia Outdoor and Ekurhuleni because Primedia has over many years become specialist supplier of Ad-Lites in the municipality and is therefore well positioned to meet its contractual obligation.”
The optimally located signs carry the added benefit of displaying street names and as they are illuminated brand advertisements are clearly visible day and night. The signs work particularly well to advertise the location of fast food outlets, banks and ATMs, retailers, petrol stations, hotels and motels, hardware stores and car dealerships to drive customers in-store.
About Primedia Outdoor
Primedia Outdoor is one of the leading outdoor advertising media specialists operating within Sub Saharan Africa, with over 2980 billboards in South Africa and 4 373 faces located in 11 other countries across the continent.
Primedia Outdoor offers exposure across a mix of media types, including high end digital signs, airport advertising, freeway and suburban spectaculars and street furniture, as well as static advertising and video walls in malls. Their portfolio dramatically expanded in December 2014 with a major acquisition in Zambia and Zimbabwe. Primedia Outdoor provides flexible coverage across the entire socioeconomic spectrum, targeting cosmopolitan consumers in major urban areas through to those living in rural communities.
