Mastering Digital Strategy is a 5-course on-line certification program that addresses the 5-must have skills for today’s digital marketer.
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Mastering Digital Strategy

5 elite on-line digital marketing training courses to make marketers stand out, have more control and realize more profit.

  1. Strategy
  2. Selling Digital (program and not tactics).
  3. Customer profiling for digital engagement.
  4. Digital content: editorial planning and execution for optimal long-term loyalty.
  5. Insights and Analytics for maximum ROI.

Full syllabi below.

The program also comes with 10 white-label templates for immediate use within your business (workshops, profiling, statements of work and more)

  $1,295 USD all inclusive. With a 20% discount through Adcomm Media for the first 200 to sign-up.

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Register today – start making the difference for your clients that only a well-trained team can do. Adcomm Members – take advantage of our 20% savings when using this unique link. Earn your Mastering Digital Strategies Certificate today!

Full syllabi:

Fundamentals:

Introduction: The digital pain of today and keys to becoming a partner not vendor

Part 1: The marketing history and the rise of e-everything

Part 2: How marketing has changed because of digital and what agencies can do about it

Part 3: Understanding Dialogue age brand engagement and bringing this into your client’s businesses

Part 4: Shaping customer-centric strategies and engaging customers to develop long-term, strategic digital programs

Selling Digital:

Part 1: Understanding the two key sales approaches and when to use them

Part 2: Honing the strategic partner approach for long-term programs using the “insight continuum”

Part 3: The 5 key steps in using an insight-based approach to driving sales and cultural change

Part 4: Implementing change for phased approaches and delivery in digital

Part 5: Understanding and using human-centric action maps for program ROI

Part 6: A walk-through of an actual sales process and customer workshops

Profiling:

Part 1: Why profiling is critical to achieve changed behavior and results

Part 2: Digital profiling vs. traditional profiling 

Part 3: The 5 core facets every profile needs for digital success

Part 4: The profiling process and how to develop profiles for optimal results

Content:

Introduction: Content is king

Part 1: Strategic application for digital content

Part 2: Digital content for deeper client engagements, leadership and long-term relationships

Part 3: Application of customer position mapping for client leadership

Part 4: Content planning and execution

Analytics:

Part 1: What actually is analytics and why analytics are critical for your agency to succeed

Part 2: The 3 approaches to analytics

Part 3: The rise of analytics 3.0 and how digital marketing is changing

Part 4: 4 tips for agile analytics and selecting the bet fit for your agency’s efforts 

Part 5: 5 steps to building a best analytic practice for your agency

Part 6: Operationalizing analytics (getting them into your business)

Part 7: Selling analytics as a service and purpose statements for maximum ROI

Register today – start making the difference for your clients that only a well-trained team can do. Adcomm Members – take advantage of our 20% savings when using this unique link. Earn your Mastering Digital Strategies Certificate today!