2021 Effie Awards South Africa
2021 Effie Awards South Africa
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The Association for Communication and Advertising (ACA), organiser of the Effie Awards South Africa has announced that 38 finalists have made it through the first round of judging. Finalists will be competing for a highly coveted Effie in the inaugural Effie Awards South Africa.

A total of 106 entries across 47 categories were adjudicated by a highly experienced and distinguished jury representing the marketing, communications and advertising sector. Drawn from a variety of disciplines including strategy, digital, creative, research, media and marketing, the jury has been tasked with Awarding Ideas that Work® and will reconvene in September to adjudicate the shortlist. Winners will be selected at the end of the second round of judging and announced at the Effie Awards Gala event to be held in October.

Jury Chair, Mpume Ngobese notes that the impressively high number of cases and extensive list of categories entered into for the first Effies in South Africa bears testament to the reputation of the globally recognised Effie Awards programme. Additionally, it highlights the resilience and focus of the local industry, in spite of what has at best, been a very difficult year or two.

“When we consider the rather turbulent and uncertain times we have experienced since the onset of the pandemic, the desire and willingness to participate in this first Effie Awards has been a revelation. The quality of submissions was exceptional and posed a real challenge to the jury as they sifted through the remarkably creative and effective work that was presented. We look forward to uncovering the most effective campaigns in the next round of judging and to celebrating our first Effie Awards winners,” comments Ngobese.

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The full list of finalists is as follows:

Agency

Campaign

Client

 

 

 

99c Communications

XTRA SAVINGS LAUNCH – NO SMOKE AND MIRRORS

Checkers

99c Communications

XTRA SAVINGS LAUNCH – NO SMOKE AND MIRRORS

Checkers

Brave Group

Jungle #DoLifeWithHeart

Jungle South Africa

FoxP2

#16DaysOfLight

First for Women (FFW)

Grey Advertising Africa

Virtual Comedy Bar

Savanna Cider

Grey Africa / Liquid

Speaking to South African Men Through Their Gogos

Gillette

Joe Public United

You Belong

Brutal Fruit

Joe Public United

GET IT BACK

Castle Milk Stout

Joe Public United

Nedbank Money Secrets – A category-busting blockbuster

Nedbank

Joe Public United

Responsibility: More than just a footnote

South African Breweries

Joe Public United

Sign the Smile Off

Amnesty International

King James Cape Town

TymeBank Brand Launch Campaign

TymeBank Launch Campaign

King James Cape Town

In Sync with Sho Madjozi

Stayfree

King James Group

Sanlam Funeral Cover 2019 Campaign

Sanlam Funeral Cover

M&C Saatchi Abel

Nando’s Churros – Same Same But Better

Nando’s

M&C Saatchi Abel

“How Rewarding Optimism, Rewarded Us.”

Nando’s SA

M&C Saatchi Abel

Nando’s – Mzansifying Monopoly

Nando’s

Ogilvy South Africa

The Little Generosity Shop That Delivered Big Results

Cadbury Dairy Milk

Ogilvy South Africa

The Little Generosity Shop That Delivered Big Results

Cadbury Dairy Milk

Ogilvy South Africa

Black Fryday Bucket

KFC South Africa

Ogilvy South Africa

Don’t Dread The Shed

DStv Now

Ogilvy South Africa

The Rape Page

Rape Crisis Cape Town

Ogilvy South Africa

THE HOOK APP

KFC

Ogilvy South Africa

The Fabric That United The Nation

Castle Lager

Ogilvy South Africa

‘Bold, Brave and Strong’ – an icon’s revival

Carling Black Label

Ogilvy South Africa

The Rape Page

Rape Crisis Cape Town

Ogilvy South Africa

Winning in snacking ‘Wherever. Whenever’

KFC

Ogilvy South Africa

Packed with Purpose

Cadbury Dairy Milk

Ogilvy South Africa

Don’t Dread The Shed

DStv Now

Ogilvy South Africa

The Fabric That United The Nation

Castle Lager

Ogilvy South Africa

NXT LVL Cav Thy Self

Vodacom

Ogilvy South Africa

Sabbatical: A Launch With The Gift Of Time

Volkswagen Touareg

Planit Media

Rate My Plate

Harvestime

TBWA Hunt Lascaris Johannesburg

Blame No More

Hype Magazine

Think Creative Africa

Yalu Nothing To Hide

Yalu Financial Services

TILT

#IndulgeAllYourSenses with Kellogg’s Granola

Kellogg’s Granola

Wunderman Thompson

BMW Anywhere

BMW

Wunderman Thompson

#BeTheLight

Vodacom

 

Winners will be announced at the inaugural Effie Awards Gala on Thursday 14 October 2021. 

The Effie Awards South Africa is organised by the ACA with Presenting Partner Sponsor Provantage Media Group, and Sponsors, Nedbank, Sanlam and Vodacom.

For more information visit the Effie Awards South Africa website at www.effieawards.co.za or visit www.acasa.co.za.

Follow @EffieSouthAfrica on Facebook, Instagram, YouTube and @EffieAwardsSA on Twitter to keep up to date on the latest developments.