Effie South Africa is proud to announce the Grand Jury for the 2024 Effie Awards. Assembled to select the most effective marketing effort of the year, the Grand Effie Jury comprises eleven of the industry’s most distinguished leaders from diverse sectors, including creative agencies, marketing, and strategic planning.
The respected panel, chaired by Refilwe Maluleke, Executive Head of Marketing, Discovery Health and Ahmed Tilly, Creative Advisor, Number 10 – A Creative Consultancy will convene on September 2nd to review the 2024 Effie Gold winners and select the campaign that epitomises peak marketing effectiveness for the coveted Grand Effie Award.
Grand Jury Members
- Carl Willoughby, Chief Creative Officer, TBWA
- Deshnie Govender, Head of Marketing, TikTok Sub-Saharan Africa
- Kagiso Musi, Group Managing Director, Meta Media
- Laurent Marty, Group Chief Strategic Officer, Joe Public
- Makosha Maja-Rasethaba, Head of Strategy & Chief Diversity Officer, M&C Saatchi Abel
- Neo Makhele, Strategy Director, Ogilvy
- Sbu Sitole, Chief Creative Officer, The Odd Number
- Tebogo Motsepe, Executive Head: Marketing Strategy, GMCA, Nedbank
- Thabang Skwambane, Chief Executive Officer, Nahana Communications Group
- Wendy Bedforth, Director: Castle Lager, Castle Milk Stout & Castle Double Malt, ABInBev
- Ana Carrapichano, Chief Executive Officer, Mediology
Gillian Rightford, ACA Executive Director for Effie South Africa, emphasized the importance of the Grand Jury’s role: “As we approach the culmination of this year’s Effie campaign, the role of the Grand Jury becomes paramount. Judging the most effective cases requires not only a deep understanding of market dynamics but also an appreciation of how strategy and creative execution influence results. It is crucial to have the best minds in the industry like our Grand Jury members to ensure that our highest accolade reflects the innovation and impact of truly effective marketing.”
The Effie Awards South Africa is hosted by the ACA and proudly sponsored by Nedbank, GIB Insurance, SAB, Investec, PepsiCo, Unilever.
The 2024 Effie Awards promises to be a remarkable celebration of strategic excellence and creativity in marketing. Effie South Africa looks forward to honouring the campaigns that have demonstrated outstanding effectiveness and contributed significantly to the continued advancement of our industry.
For more information visit the Effie South Africa website at www.effieawards.co.za or visit www.acasa.co.za.
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About Effie®
Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results. The organization recognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 55+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as global symbol of achievement, while serving as a resource to steer the future of marketing success. For more details, visit effie.org.
About the ACA
The ACA is the official representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.
For more about the ACA visit www.acasa.co.za or call the ACA on (010) 880 3399
