The winners of the 2024 programme will be revealed at a gala awards ceremony to be held in October in Johannesburg.
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The Association for Communication and Advertising (ACA) and Effie South Africa are delighted to announce the Jury for the 2024 Effie Awards. This respected panel of experts is tasked with adjudicating the most effective campaigns by ensuring that all entries meet the highest standards of strategic and effective marketing communication. The winners of the 2024 programme will be revealed at a gala awards ceremony to be held in October in Johannesburg.

Further, Effie South Africa is pleased to introduce the new Jury Co-Chairs, Refilwe Maluleke, Executive Head of Marketing at Discovery Health, and Ahmed Tilly, Creative Advisor and Director at Number 10 – A Creative Consultancy. Their leadership and expertise will be instrumental in guiding the jury through the evaluation process.

Refilwe Maluleke expressed her enthusiasm: “It is an honour to chair the Effie Awards Jury for 2024. It is easy for many to think of our industry as a purely creative endeavour, but ultimately the role of marketing is to drive topline growth in the short, medium and long-term through our strategic and creative capabilities. The Effies are an important acknowledgment and celebration of work that delivers results and I look forward to leading our esteemed panel in recognising these campaigns.”

Ahmed Tilly added: “Effective communication rarely exists in the absence of creativity. Highly creative work has been proven to unleash an unreasonable share of growth. I am excited to see how this year’s entries have blended creativity with strategic intent to make big impact on brands.”

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The jury members, entrusted with Awarding Ideas that Work®, have been carefully selected based on their knowledge and experience within the marketing, communications and advertising sectors. The 2024 panel consists of leading industry figures and trendsetters drawn from various disciplines on both the client and agency sides, including the C-Suite, senior management, strategy, digital, creative, research, and media.

Gillian Rightford, ACA Executive Director for Effie South Africa, remarked: “The quality of our jury members this year is exceptional. They bring a wealth of knowledge and experience, ensuring that the judging process is rigorous and fair. The gravitas of their role cannot be understated as they undertake the responsibility of identifying the most effective campaigns in our industry.”

2024 Effie Awards South Africa Jury




Refilwe Maluleke (Jury Co- Chair)

Executive Head of Marketing

Discovery Health

Ahmed Tilly (Jury Co- Chair) 

Creative Advisor

Number 10 – A Creative Consultancy

Adam Jayes

Head Of Insights


Andreas Shifotoka

Account and Brand Management / Social Media


Angelique Lynch

Marketing Director


Antony Stearns 

Head of Strategy

Saatchi & Saatchi

Arisha Saroop 

Managing Director, Durban

Media Shop

Arné Rust 

Brand Director: Carling Black Label, Hansa & Lion Larger


Arpan Sur 

SSA Senior Marketing Director


Artwell Nwaila

Head of Creative


Astrid Staegemann 

Media Director


Atiyya Karodia 

Associate Strategy Director


Brandon Govender

Digital & Integrated Executive Creative Director

Joe Public

Carel Scheepers 

Head of Strategy – Africa


Catherine McPherson 

Brand & Integrated Senior Strategy Director


Charlie Stewart

Chief Executive Officer


Charné Munien 

Strategy Director

CSM Agency

Danny de Nobrega 

Co-Founder & Strategist

Kilmer & Cruise

Dashni Vilakazi 

Managing Director

Media Shop

Derek Coles 

President and Managing Director


Dono White 

Strategic Planning Director

VML South Africa

Erna George 

Insights & Analytics Lead


Ethel Ramos

Managing Director


Fran Luckin

Chief Creative Officer

VML South Africa

Giulia Iorio-Ndlovu 

Senior Marketing Director


Illé Potgieter 

Managing Director, Cape Town

M&C Saatchi Abel

Isla Prentis 

Managing Director

Mi-Hub (Nahana)

Italia Mabula

Chief Marketing Officer, Business & Commercial Banking

Standard Bank

Jacques Shalom 

Chief Creative Officer


James Cloete 

Chief Creative Officer

Rapt Creative

Jason Harrison

Co-Founder & Chief Operating Officer

M&C Saatchi Abel

Jill Snijman 

Marketing Manager


Johanna McDowell

Founder & Chief Creative Officer

Independent Agency Selection

Kabelo Moshapalo 

Chief Creative Officer


Kalay Maistry 

Partner & Head of Corporate Reputation & Advisory

Razor PR

Karabo Rameetse 

Brands, Communication & Advertising Lead


Khuthala Holten 

Co-Managing Director

Joe Public

Koo Govender 

Chief Creative Officer

Publicis Groupe Africa

Kyle Carson 

Marketing Director: Snacks, Treats & Beverages

Tiger Brands

Lara Chatzkelowitz 

Strategy Director


Liezel Swiegers 

Marketing Manager

Naked Insurance

Luzuko Tena 

Advertising Associate Manager


Masego Motsogi

Managing Director

M&C Saatchi Abel

Michelle Kemp 

External Communications Manager


Mogorosi Mashilo 

Founder & Director


Moliehi Molekoa 

Managing Director

Magna Carta

Mpange Chapeshamano

Managing Partner

One Union

Natasha Chetty 

Senior Marketing Director Africa: Emerging Category


Ndu Donsa

Brand & Sponsorship Director (Sub Saharan Africa)


Pedro De Gouveia 

Head of Retail Strategy


Pippa Misplon 

Managing Director


Ponatshego Makhuza

Shopper Marketing Lead


Raymond Langa 

Group Chief Executive Officer, South Africa

Leagas Delaney

Robyn Campbell 

Managing Director


Ryan Sauer 

Chief Executive Officer

Redwood Analytics

Sadiqah Levy 

Group Performance Director


Sisinyane Sihlali

Senior Strategist


Stuart Walsh

Head of Boundless Strategy


Tebogo Koena 

Head of Strategy


Warren Moss 

Chief Executive Officer


Wendy Bergsteedt 

Head of Marketing

Old Mutual

Zahra Mirza 

Managing Director


Zayd Abrahams 

Chief Marketing & Strategy Officer

Tiger Brands

The first round of judging will take place in July, followed by Round Two in early August. Judging will culminate with the Grand Effie Judging in early September. Details on the members of the Grand Effie Jury will be announced later in August.

This year, we are thrilled to see entries from a broader range of agencies and clients, spanning small, medium, and large organizations. Entry numbers have grown significantly, reflecting the value and prestige associated with winning an Effie Award. “Our objective was to attract entries from a diverse array of agencies and clients. We have achieved this with submissions from big to small agencies, media houses, in-house teams, and numerous client entries. We extend our gratitude to all participants and acknowledge the efforts of the Effie Committee and ACA secretariat during the entry period,” said Rightford.

Tickets for the 2024 Effie Awards gala event, scheduled to take place on the 24th October, will go on sale soon. Stay tuned for more information on how to secure your place at this prestigious event.

The Effie Awards South Africa is hosted by the ACA and proudly sponsored by Nedbank, GIB Insurance, SAB, Investec, PepsiCo, Unilever.

The 2024 Effie Awards promises to be a remarkable celebration of strategic excellence and creativity in marketing. Effie South Africa looks forward to honouring the campaigns that have demonstrated outstanding effectiveness and contributed significantly to the continued advancement of our industry.

For more information visit the Effie South Africa website at www.effieawards.co.za or visit www.acasa.co.za.

Join the conversation – #EffieAwardsSA

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About Effie®

Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.  The organization recognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 55+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as global symbol of achievement, while serving as a resource to steer the future of marketing success.  For more details, visit effie.org.

About the ACA

The ACA is the official representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

For more about the ACA visit www.acasa.co.za or call the ACA on (010) 880 3399