Creative Month 2020 Preview: Week 4,
ADC 2020 Creative Rankings and The One Show 2020 Finalists
The One Club for Creativity launches the final week of Creative Month 2020, an expansive streaming event running free of charge May 4-29 featuring a wide range of original creative inspiration, education and professional development content specifically developed for a global online audience.
In place of annual in-person Creative Week programming in NYC, The One Club worked with more than 60 top global creative leaders to produce a month of entertaining and engaging original content designed to inform and inspire the global creative community. Sessions will stream at three set times each day and are viewable at any time later from the Creative Month archive.
The week also includes two special announcement: ADC 2020 Global Creative Rankings on May 26, ranking agencies, in-house agencies, creatives and countries based on results of last week’s ADC 99th Annual Awards; and The One Show 2020 Finalists on May 27, revealing all the work that will win a Pencil or Merit this year.
The Creative Month 2020 week 4 schedule is as follows:
Monday, May 25
In honor of the Memorial Day holiday in the US, a special day of programming.
9:00 am EDT A CREATIVE PERSPECTIVE: KATHY HEPINSTALL
For the answers to what makes great writing, Kathy turns to a clan of ravenous hyenas skulking ever closer to her campfire in the Serengeti. Watch on YouTube Premiere
ALL DAY: RECAP OF CREATIVE MONTH, WEEKS 1 – 3
A chance to catch up on sessions from the previous three weeks of Creative Month programming. Watch past videos from the archive.
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Tuesday, May 26
9:00 am EDT A CREATIVE PERSPECTIVE – BRUCE BILDSTEN
A blank wall, an iPhone and Best Buy ECD Bruce Bildsten. How simple can you get! Bruce Bildsten’s quest for simplicity. (Approx. 10 min). Watch on YouTube Premiere
12:00 pm EDT LIVE EVENTS WILL RETURN, BUT WILL THE FANS
Live sports and live music are among the most potent unifying forces at the core of mankind. In the wake of cancelations and postponements to every major live event including the Olympics, join Momentum CCO Omid Farhang to discuss how the upheaval caused by coronavirus could alter the fan experience and how brands activate (approx. 20 minutes). Watch on YouTube Premiere
4:00 pm EDT BREAKING BOUNDARIES: “HAIR LOVE” + DIVERSE STORYTELLING IN ANIMATION
“Hair Love” is only seven minutes long, but made a huge impact, with nearly 30 million views on YouTube and an Oscar this year for Best Animated Short Film. During this conversation, CMG’s Margenett Moore-Roberts chats with two producers from “Hair Love” — David Steward II and Carl Reed — about the film and diversity in the animation industry (approx. 40 min). Watch on YouTube Premiere
SPECIAL ANNOUNCEMENT: Release of ADC 2020 Global Creative Rankings, based on results of last week’s ADC 99th Annual Awards.
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Wednesday, May 27
9:00 am EDT A CREATIVE PERSPECTIVE: PUM LEFEBURE
“Stop any frame and it should be a beautiful piece of design”: Design Army cofounder/CCO and One Club Board member Pum Lefebure’s perspective on filmmaking (approx. 10 minutes). Watch on YouTube Premiere
12:00 pm EDT NEXT GEN MEET NEXT CREATIVE LEADERS
11 talented creative women who were named Next Creative Leaders are at the top of their game—and ready to reach back. In partnership with Fellow, these Next Creative Leaders will host intimate mentor sessions via Zoom. With no more than five mentees per session, our Next Creative Leaders will answer the most burning creative questions and dole out meaningful career advice. Post-meetup, viewers will have the opportunity to continue to connect with mentors via the Fellow App, being offered with here free lifetime access.
Mentors include Next Creative Leaders: Brynna Aylward (Creative Director at GUT), Sakshi Choudhary (ACD at Ogilvy), Erin Evon (Senior Art Director at R/GA), Bianca Guimaraes (SVP, Creative Director at BBDO NY), Aisha Hakim (Founder, Fellow App), Maddy Kramer (Freelance ACD), Marie Claire Maalouf (Creative Director at Impact BBDO), Kim Nguyen(Freelance Creative Director), Chelsea O’Brien(Creative Director at Omelet), Lucia Orlandi (Head of Design at I&CO) and Sara Phillips (Senior Art Director at Wieden Kennedy). (Approx. 90 min) Register to participate on Zoom.
4:00 pm EDT INDEPENDENT AGENCY SURVIVAL GUIDE
What is the impact of COVID-19 on smaller creative agencies? In this dynamic panel, three top CCOs and founders of independent agencies — David Baldwin, Baldwin& and One Club Board member, Jaime Robinson, Joan Creative and Norm Shearer, Cactus — discuss how they’re thriving during the crisis and looking ahead to adjust to a post-COVID world. Zoom and YouTube, register to join.
SPECIAL ANNOUNCEMENT: The One Show 2020 Finalists, revealing all the work that will win a Pencil or Merit this year.
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Thursday, May 28
9:00 am EDT A CREATIVE PERSPECTIVE
A special edition of “A Creative Perspective”, approx. 10 minutes, check Creative Month schedule for details and YouTube Premiere link.
12:00 pm EDT THE XX FACTOR: GENDER EQUALITY IN A POST-COVID WORLD
The XX Factor is a panel featuring senior McCann Worldgroup creative leaders — Maan Bautista, Jessica Davey, Raquel Martinez and Shayne Millington — who will discuss why gender equality is still a priority for our clients, the importance of meaningful creativity in addressing this challenge and what implications COVID-19 can have for the gender discussion. Watch on YouTube Premiere.
4:00 pm EDT BUILDING TRUST IN THE TRANS COMMUNITY
How do you create a truly inclusive campaign? TURNNT is an ongoing study of health and well-being among transgender women of color in New York City. They needed a campaign to recruit women into the study, watch as the creatives from Patients & Purpose share their experience of creating an authentic healthcare campaign to help support the study. Hear about what it takes to create work that centers around one community, without exploiting or alienating them. Learn more about the TURNNT study and hear the stories of the women in the campaign. Register to join.
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Friday, May 29
9:00 am EDT A CREATIVE PERSPECTIVE: DAVID NOBAY
In this last “A Creative Perspective” for Creative Month, David Nobay illustrates a creative process based on trust. Trust David, it’s powerful (approx. 10 min). Watch on YouTube Premiere.
12:00 pm EDT VARIABLE FONTS: GREATER EXPRESSION WITHIN YOUR BRAND’S VISUAL VOICE
While most designers have heard of variable fonts, many still view them as an emerging technology seemingly reserved for experimentation and type nerds. In actuality, variable fonts empower designers with complete control over their design, enabling a range of opportunities for forward-thinking brands and solving numerous problems designers have long-faced in using typography on the web. Join Tom Rickner, creative type director at Monotype, for a “what’s what” on the now and tomorrow of variable fonts, featuring a live demonstration of what variables can achieve where static fonts cannot (approx. 40 minutes). Register to join.
The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines. Creative Week takes place in New York every May, and is the preeminent festival celebrating the intersection of art and commerce.
