Velocity Films shot the recent Sunshine D TV commercial which aims for the ‘unusual’ “in a highly cluttered space.”
Owning the moments
The Sunshine D commercial, produced by Y&R South Africa and shot by Petar Spiljevic of Velocity Films, aims to own the moments and rituals where South African food and Sunshine D meet.
Overcoming clutter
“The overwhelmingly generic category is a highly cluttered space,” commented MD of Y&R Durban Lindsay Leppan. “Where this campaign resists the usual, is that we looked at the reason people eat margarine in the first place. It’s not hinged on the taste of the spread, but is about the flavour that the margarine brings to the food we cook with, bake with or eat as a spread.”
*Velocity Films is an international production company with offices in Johannesburg and Cape Town. Their website can be viewed at www.velocityfilms.com.
