The Brand Connection has run an activation campaign for Coca-Cola, encouraging community members to return their glass coke bottles for their deposit.
Theme and message
The theme for the activation, ‘bring back the bottle and get your R3 deposit back’, was exactly the same as the primary message. The campaign message encouraged consumers to bring in their 1.25 litre Coca-Cola glass bottles and redeem their R3 deposit.
Tools used
The activation duration was five hours a day, each day at different locations. A team of brand ambassadors, along with an MC, two promoters, a DJ and driver, used Coca Cola branded vans at taxi ranks, shopping malls, schools and other populated areas in Kwazulu-Natal, the Northwest Province and Gauteng.
Communicating to TM
“Our MC communicated the client’s message in consumers’ home language and directed them to participating outlets,” says Operations Manager Simon Milne. “Our promoters reiterated the message with individual consumers at ground level.”
“Five minute telephonic interviews with community radio stations were conducted to attain d further reach.
*For more information contact 086 137 2346 or visit www.themediaconnection.co.za.
